Amazon Prime, Amazon’s subscription-based membership program, has gained traction in the last two decades. To bring you the latest scoop, we rounded up scores of research and data from the most trustworthy resources.
Here, you can get the latest statistics, facts, and trends that shape Amazon Prime’s appeal and rising popularity. Read on for a deeper insight into why Amazon Prime earns almost $32 billion in subscriptions alone.
Top 6 Amazon Prime Statistics (Editor’s Pick)
- Amazon launched its “Buy with Prime” service in April 2022.
- As of early 2023, there were over 200 million Amazon Prime subscribers globally.
- In 2022, over 3 in 4 Prime Members used the retail membership program exclusively.
- In 2022, roughly 62% of American households were Amazon Prime members.
- The U.S. market generated 62% of all Prime Day sales in 2021, which amounted to $7.31 billion.
- Customers spent over $1.9 billion on over 70 million products on Prime Day 2021.
Timeline of Amazon
1. Amazon first introduced its Prime membership in the U.S. in February 2005 for an annual subscription cost of $79.
The annual charge of $79 included free two-day shipping within the United States on all qualifying orders. The same subscription now costs $14.99 per month or $139 annually, as of 2023.
2. Amazon Prime introduced Prime Pantry, Prime Music, Prime Photos, and Prime Now in 2014.
This was around the same time it increased the yearly Prime membership from $79 to $99.
3. In 2015, Amazon kickstarted Prime Day to mark the 20th anniversary of the business.
However, the Amazon Prime service was yet to launch in some countries.
|Country||Amazon Prime Launch Year|
4. Amazon launched its "Buy with Prime" service in April 2022.
The new service gives Prime members access to Amazon’s logistics, return, and exchange services as they shop from affiliated vendors.
5. In 2023, Amazon Prime announced RxPass from Amazon Pharmacy.
The $5 pharmacy subscription service offers Prime members cost and time savings and free door-to-door delivery on medication for more than 80 common diseases like high blood pressure, anxiety, and acid reflux.
General Statistics of Amazon Prime
6. As of early 2023, there were over 200 million Amazon Prime subscribers globally.
This was a noticeable increment from 148.6 million Amazon Prime subscribers in 2020, further up from 99.7 million in 2018.
7. On average, Amazon Prime members spent about $1,400 annually in 2021.
Amazon earned $469 billion in 2021, more than the following 14 largest retailers in the US combined. To break it down further, Amazon made $1.285 billion daily, $53.5 million per hour, and $2.23 million per minute.
Amazon Prime Usage Statistics
8. There were 159.8 million Amazon Prime subscribers in the U.S. in 2021.
This number was projected to reach 176.2 million by 2025.
9. Amazon Prime launched in Indonesia, Thailand, and the Philippines in August 2022.
Prime membership is now available in over 200 countries and territories.
United States Amazon Prime Statistics
10. In 2022, over 3 in 4 Prime Members used the retail membership program exclusively.
78% of Prime subscribers do not participate in other retail membership programs.
11. 31% of American Amazon Prime members in 2021 spent $51 to $100 monthly on the program.
26% of this demographic spent $50 via the membership service, another 23% spent between $101 and $200 per month, and 13% spent between $201 and $500 monthly.
12. 64% of Amazon Prime subscribers shopped more in 2021 than before the pandemic.
Only 36% of non-Prime members made more online purchases in the same period.
13. In 2022, 42% of Amazon Prime members in the US averaged two to four monthly purchases.
Whereas 36% of Amazon Prime members in the U.S. placed five to ten monthly orders. Also, almost 10% of Prime subscribers placed orders no more than once every month.
14. In 2022, roughly 62% of American households were Amazon Prime members.
These US Amazon Prime customers spent $1,400 annually, 2.5 times as much as nonmembers.
Amazon Prime Statistics by Demographic
15. As of June 2022, 80% of surveyed US millennials were Amazon Prime members.
Here is a distribution of Amazon Prime membership across other surveyed age groups.
|Age Group||Amazon Prime Subscribers U.S.|
|18 - 34||77%|
|35 - 44||80%|
Amazon Prime Day Statistics
16. In 2021, Amazon Prime Day recorded $11.19 billion in sales.
This was a 7.7% jump from 2020 but lesser than the $12.52 billion recorded in 2022.
|Year||Gross Prime Day Sales on Amazon|
17. The U.S. market generated 62% of all Prime Day sales in 2021, which amounted to $7.31 billion.
International markets accounted for the remaining 38%, which amounted to $4.48 billion.
18. Customers spent over $1.9 billion on over 70 million products on Prime Day 2021.
In other words, sales surged more than 100% year-on-year compared to Prime Day 2020.
19. The average Amazon Prime customer bought goods worth $53.58 during the first 36 hours of Prime Day in 2022.
This was an increase of $7.05 from the previous year.
Amazon Prime Revenue Statistics
20. 69% of Amazon Prime users who enjoyed its 30-day free trial in Q1 2021 subscribed to the service.
However, this dropped from 2016, when 73% of free trial users committed to a subscription.
21. 93% of Amazon Prime’s US members renewed their membership.
In Q1 2021, 98% of those renewing their memberships were in their second year with the service.
The Leading Loyalty Program?
Amazon Prime is quite popular worldwide, particularly in the United States.
As the giant retailer starts expanding its loyalty program to other parts of the world, it stands a chance to steal market share from local players using its aggressive pricing strategy and loyalty package.