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25+ Data Privacy Statistics, Trends & Facts

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Data privacy is a hot topic lately! Businesses are putting it at the top of their priority lists due to new data privacy laws getting passed worldwide.

Still, it is challenging to assess how much information is collected and how much of it needs to be protected. Thus, in this piece, we curated a list of statistics, trends, and facts on data privacy.

Top 6 Data Privacy Statistics (Editor’s Pick)

  • 57 nations don’t have any data protection laws in place.
  • The Cam4 data breach in March 2020 was the largest reported data leak.
  • In 2021, 47% of adults knew about “consent” in data privacy.
  • The largest GDPR violation fine to date was that of Amazon in 2021.
  • In 2022, 66% of surveyees used VPNs to protect personal data.
  • 15% of surveyees found mobile privacy solutions too tricky to install and maintain.

Infographic

top 6 data privacy statistics
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1. Between September 2021 and April 2022, 84% of residents in Kenya were concerned about personal data collection.

Between September 2021 and April 2022, 84% of residents in Kenya and 78% of residents in India expressed worry about the acquisition of personal data.

2. Some Australian residents believe that only data necessary for the product or service should be gathered.

Between September 2021 and April 2021, around 90% of Australian residents concluded that customers should have a choice to refuse data collection. But if at all necessary, only useful data should be collected.

3. 60% of U.S. and France residents were worried about the acquisition of their data.

Between September 2021 and April 2022, about 60% of United States and France residents were hugely concerned about their personal data getting collected.

4. 47% of customers educated on data privacy problems claimed to switch providers or firms because of their data policies or sharing practices.

In a June 2021 poll, participants were questioned about their opinions on how businesses use their personal data. Over half (47%) of these customers ended “major” ties due to concerns about any organization using their data, including ones they had known for years.

customers switch providers because of data policies
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5. 69% of those aware of data privacy laws (Like the GDPR) think they’re a great idea.

In 2021, although a small 44% claimed not to know of any data privacy laws, 69% were happy the laws were in place and felt comfortable with their data security.

6. 57 out of 194 nations don’t have any data protection laws in place.

Out of 194 nations, only 137 have legislation to ensure data security and privacy (as of January 2023).

7. The Cam4 data breach in March 2020 was the largest reported data leak.

The largest documented data leak as of 2022 was the Cam4 data breach, which leaked over 10 billion data records.

8. In 2023, personal data privacy laws are predicted to apply to 65% of the world's population.

As of 2020, 10% of the world’s population has current privacy laws securing their personal data. This percentage is projected to reach 65% in 2023.

global personal data privacy laws
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9. 22.9% of websites that use cookies still had some after you closed the browser.

As of January 2023, 22.9% of websites use persistent cookies. And of this percentage, 58.8% of websites use cookies expiring in hours.

10. In 2021, 47% of adults knew about “consent” in data privacy.

In a 2021 survey, 47% of adults acknowledged they knew the meaning of “consent,” 21% didn’t, and 32% were neutral.

11. 76% of adults in the Philippines agreed that data privacy is a human right.

In a 2021 survey, 76% of Filipinos agreed data privacy should be a human right.

24% of respondents also confirmed that data privacy is a fundamental human right and essential to everyday life.

12. 40% of professionals reported that their organizations use double opt-in consent.

On data compliance, 20% of business professionals altered their ESP to become compliant. Meanwhile, 40% have “double opt-in consent,” and the other 40% remained neutral.

13. In the UK in 2021, recent breaches made people reluctant to give personal data.

Due to past privacy breaches, most respondents in a 2021 UK survey were unwilling to release their personal information. Only 7% of these respondents were still willing to disclose their information, while 10% didn’t know of the data breaches.

14. After the GDPR passed, 62% of UK residents said they felt secure sharing their data.

After the GDPR law was passed in April 2016, 62% of UK residents said they felt safe sharing their personal data.

gdpr effect on uk residents
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15. As of July 2022, businesses have at least 1,163 fines for non-compliance with the GDPR.

Since the GDPR incorporation, at least 1,163 penalties were handed out for infractions or non-compliance as of July 2022.

16. The largest GDPR violation fine to date was that of Amazon in 2021.

The largest GDPR violation fine was Amazon’s 746 million euro fine in July 2021.

17. In 2022, 66% of respondents said they used VPNs to protect personal data.

Meanwhile, 16% used a VPN because their employer used it, 8% used it to access region-locked entertainment, and 1% used it for torrenting.

18. There is a hacking attack every 39 seconds.

A computer with internet access is liable to get attacked by a hacker every 39 seconds. This is even worse when using insecure passwords or usernames.

19. 42% of CEOs rated having robust data privacy and governance policies as their top priority.

In a 2022 survey, 42% of CEOs in the Asia-Pacific region claimed their top priorities were robust data privacy and governance policies.

20. In 2022, over 75% of Australian respondents said they would not buy from a company after a reported data breach.

In a 2022 survey, 75% of Australian respondents stated they would wait to buy or stop buying from a business after a data breach.

21. Wayfair.com suffered 173 data leak incidents on the deep web as of December 2022.

Wayfair.com experienced 173 data breaches on the deep web as of 2022, compromising more than 8,000 employee data.

wayfair data leak incidents
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22. In 2022, Amazon suffered 1,000 deep web data exposures.

In December 2022, Amazon reported over 1,000 deep web data breaches and 835 employee data leaks.

23. 15% of respondents found mobile privacy solutions too tricky to install and maintain.

Between October and November 2021, 15% of respondents said downloading and using mobile privacy solutions would be challenging. Meanwhile, 12% claimed to be ignorant of these solutions, 17% said it was hard to select the best tools, and 17% already had these tools installed.

24. In 2022, 76% of respondents were concerned about sharing personal information due to personal privacy invasion.

In a 2022 survey, 76% of respondents feared releasing personal information, while 26% worried further about the government spying on their private information online.

25. In 2022, experts talked about the negative impact of metaverse advancement on data privacy.

When asked to list some of the drawbacks of the metaverse (XR) world in 2022, experts pointed to various dangers, one of which was new threats to users’ data.

26. In 2021, 60% of users said they would spend more money with a brand that handles their data responsibly.

In 2021, 60% of customers claimed they would spend more on a company that treats their personal information with care. Meanwhile, 84% of users claimed to be loyal to businesses with robust security measures.

To Wrap Up…

I’m glad we have digested 26 data privacy statistics, trends, and facts to help understand the possibility of your personal information online and precautions for it not ending up in the wrong hands.

For more information on how to protect your data privacy, check here.

References:
  1. https://www.statista.com/statistics/1338402/data-collection-concerns-elected-markets/
  2. https://www.cisco.com/c/dam/en_us/about/doing_business/trust-center/docs/cisco-cybersecurity-series-2021-cps.pdf
  3. https://www.cisco.com/c/dam/en_us/about/doing_business/trust-center/docs/cisco-cybersecurity-series-2021-cps.pdf
  4. https://unctad.org/en/Pages/DTL/STI_and_ICTs/ICT4D-Legislation/eCom-Data-Protection-Laws.aspx
  5. https://www.statista.com/statistics/290525/cyber-crime-biggest-online-data-breaches-worldwide/
  6. https://www.statista.com/statistics/1175672/population-personal-data-regulations-worldwide/
  7. https://w3techs.com/technologies/details/ce-persistentcookies#:~:text=Persistent%20Cookies%20is%20used%20by%2022.9%25%20of%20all%20the%20websites
  8. https://www.statista.com/statistics/1306203/philippines-awareness-of-data-privacy-terms/
  9. https://www.statista.com/statistics/1306221/philippines-views-on-data-privacy/
  10. https://www.business2community.com/business-intelligence/data-compliance-survey-how-seriously-are-businesses-taking-data-privacy-laws-02420598
  11. https://www.statista.com/statistics/1228283/recent-breaches-and-willingness-to-share-personal-data-uk/
  12. https://withpersona.com/blog/top-gdpr-statistics-businesses-must-know
  13. https://www.securitymagazine.com/gdpr-policy?url=https%3A%2F%2Fwww.securitymagazine.com%2Farticles%2F87787-hackers-attack-every-39-seconds
  14. https://www.statista.com/statistics/1333062/apac-top-data-practices-for-earning-consumer-trust/
  15. https://www.statista.com/statistics/1133337/largest-fines-issued-gdpr/
  16. https://www.statista.com/statistics/1342803/reason-choose-vpn-usage-united-states/
  17. https://www.statista.com/statistics/1338984/australia-share-of-adults-who-would-stop-spending-following-hack-data-breach/
  18. https://www.statista.com/statistics/1350068/e-commerce-websites-deep-web-employee-credential-leaks/
  19. https://www.statista.com/statistics/1306012/obstacles-mobile-privacy-tools-global-users/
  20. https://www.statista.com/statistics/1301181/philippines-main-reasons-against-sharing-personal-information/
  21. https://www.pewresearch.org/internet/2022/06/30/some-potential-negatives-of-the-advancement-of-xr/
  22. Global Consumer State of Mind Report 2021
  23. https://www.salesforce.com/news/stories/customer-spending/
  24. https://www.gartner.com/en/newsroom/press-releases/2022-05-31-gartner-identifies-top-five-trends-in-privacy-through-2024
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