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20+ Gmail Statistics, Facts & Trends

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Gmail has become a daily necessity. Millions of people worldwide use it as their preferred email service, revolutionizing how people communicate.

I researched and came up with fascinating Gmail statistics, facts, and trends that provide insights into how people use this popular email service.

We will look at various aspects of Gmail, such as its demographics, usage patterns, features, and spam. Read on to learn more about Gmail and its impact on people’s daily lives.

Top 5 Gmail Statistics (Editor’s Pick)

  • The Gmail Android app has over 10 billion downloads as of April 2023.
  • Direct traffic was the top marketing channel for Gmail.com.
  • Email contributed to the highest number of Gmail.com’s referral traffic.
  • Gmail attracted 79.4 million visits in February 2023.
  • As of February 2023, over half of Gmail’s audience was male.

Infographic

top gmail statistics
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General Gmail Statistics

1. Gmail debuted on April 1, 2004.

Most people believed it was a joke because it was launched on April Fools’ Day.

2. In 2022, Gmail attracted over 100 million Google searches globally.

The total amount of Gmail searches was 100,300,000.

3. Gmail was ranked 6th in the top 10 Google searches in the United States in 2022.

It had 64 million hits. Below are the top 10 Google searches in the United States in 2022.

Keyword Number of Searches (Million)
Amazon 147
Facebook 132
YouTube 131
Wordle 124
Google 84
Gmail 64
Google Translate 49
Walmart 41
Yahoo 40
Yahoo Mail 38

4. Gmail is available in 73 languages as of April 2023.

Also, it offers users more than 100 virtual keyboards, various input options, and transliterations to help them communicate in any language they choose.

5. The Gmail Android app has over 10 billion downloads as of April 2023.

The app has a 4.3-star rating with 12.3 million reviews.

6. The Gmail app had 8.46 million downloads in July 2022.

It was the 8th most downloaded Google app. YouTube led the park with 18.6 million downloads, followed by Google Maps with 13.35 million and Google Pay with 12.46 million.

7. 9 in 10 emails sent to Gmail users landed on either updates or promotions.

2.41% of the emails landed on the Primary tab in 2021.

Gmail Ad and Marketing Statistics

8. Direct traffic was the top marketing channel for Gmail.com.

Direct traffic contributed around 7 in 10 visits to Gmail.com in March 2023, followed by organic search with around 28% and referrals with 0.49%.

9. Facebook attracted 28.53% of social media traffic to Gmail.com.

VKontakte and Badoo took the second and third spots, with 16.68% and 13.46% in March 2023. YouTube and Instagram generated 12.03% and 10.46%, respectively.

social media traffic to gmail.com
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10. Email contributed to the highest number of Gmail.com’s referral traffic.

Email attracted 27.23% of Gmail.com’s referral traffic, followed by search engines with 19.72%.

11. The “Gmail” keyword generated the most organic searches to the Gmail.com website.

The “Gmail” keyword attracted 809.6k organic searches, followed by “Gmail.com” with 64.0k and “Gmail correo” with 57.7k.

Gmail Account Statistics

12. Gmail allows users with a basic account to send up to 500 emails daily as of 2022.

A user can send 50 emails, each to 10 people, or one email to 500 people to hit the 500 recipient mark. Google Workspace users (a paid service) can send over 2,000 emails in 24 hours.

13. All Gmail accounts received 2 GB of free storage to commemorate Gmail’s first birthday.

It increased the initial 1 GB of free storage offered in 2004 to 2 GB in 2005.

Gmail Usage Statistics

14. Gmail attracted 79.4 million visits in February 2023.

This e-mail platform had higher visits (82.9 million) in January compared to February 2023 and 80.9 million in December 2022.

15. Gmail was used by around 5 million businesses in 2022.

Gmail was used by 6 in 10 mid-sized companies and 92% of startups.

16. The United States had the highest number of visits to the Gmail.com website.

The United States contributed 49.3 million visits to the Gmail.com website from all devices in February 2023. The table below shows the top five countries with the highest visits to the Gmail.com website.

Country Number of Visits (million)
United States 49.3
India 6.6
Brazil 5.5
United Kingdom 5.1
Spain 4.7

17. Gmail.com’s organic traffic surpassed 9.5 million in February 2023.

The figure hit over 10.5 million in January 2023 and over 12.1 million in December 2022.

18. Around 9 in 10 Gmail.com visits in the United States happened on mobile.

In February 2023, 97.06% of visits were done on mobile, while 2.94% happened on desktop. In India, mobile accounted for 91.65% of visits, while desktop accounted for 8.35%.

19. Gmail accounted for 36.5% of e-mail opens globally in 2021.

Apple iPhone came second with 33%, followed by Apple Mail with 1 in 10 e-mail opens, and Apple Mail Privacy took third with a 6.6% share.

email opens globally
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Gmail User Demographics

20. As of February 2023, over half of Gmail's audience was male.

Of the total Gmail audience, 55.15% were male, and 44.85% were female.

21. 34.08% of the Gmail audience as of February 2023 were aged 25 to 35.

The second most audience was aged 18 to 24 at 24.15% of the Gmail audience. 

The table below shows the number of Gmail audiences according to their age.

Age Bracket Number of Audiences (%)
25 to 35 34.08
18 to 24 24.15
35 to 44 19.24
45 to 54 11.48
55 to 64 7.14
65+ 3.90

Gmail Features Statistics

22. Gmail introduced its tabs feature in 2013.

These tabs include Primary, Social, Updates, Forums, and Promotions.

23. Google introduced handwriting input to Gmail in 2013.

This feature allowed users to add handwritten words in different languages, including Chinese, Russian, Japanese, and Hindi.

Final Word

From its impressive user base and features to its influence on email marketing and advertising, Gmail is a driving force in the tech industry.

However, when receiving emails, it’s important to stay alert for malicious links that could lead to your personal information leaking. Check out our guide about Phishing statistics, facts, and trends globally to get a better idea.

References:
  1. https://www.washingtonpost.com/history/2019/04/01/when-google-first-announced-gmail-it-was-brushed-off-an-april-fools-day-joke/
  2. https://www.semrush.com/blog/most-searched-keywords-google/
  3. https://mail.google.com/mail/u/0/#settings/general
  4. https://www.theguardian.com/technology/2005/apr/01/internationalnews.onlinesupplement
  5. https://play.google.com/store/apps/details?id=com.google.android.gm
  6. https://www.statista.com/statistics/248959/top-global-google-app-downloads-google-play/
  7. https://www.similarweb.com/website/gmail.com/#traffic
  8. https://www.avanan.com/blog/we-need-to-talk-about-gmail
  9. https://help.activecampaign.com/hc/en-us/articles/115001622504-The-hype-and-truth-about-Gmail-tabs
  10. https://ontraport.com/blog/email-marketing/gmail-tabs-just-how-bad-is-the-promotions-tab/
  11. https://gigazine.net/gsc_news/en/20131023-handwriting-gmail/
  12. https://www.statista.com/statistics/456500/daily-number-of-e-mails-worldwide/
  13. https://www.semrush.com/website/gmail.com/overview/
  14. https://www.statista.com/statistics/1270488/spam-emails-sent-daily-by-country/
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