55+ Zoom Statistics & Facts

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Zoom is a premier web and video conferencing service that has changed how we interact globally. This product’s rapid growth underscores its importance to businesses, students, large international organizations, remote workers, researchers, religious organizations, and individuals.

In this piece, you will discover the most current and relevant Zoom statistics to help you better understand this product.

Top 10 Zoom Statistics (Editor’s Pick)

  • In February 2023, the Zoom mobile app generated $1 million in revenue.
  • In Q2 2021, the Zoom app was Europe’s 7th most downloaded app.
  • As of March 6, 2023, Zoom had a $20.66 billion market capitalization.
  • Zoom spent over $1.135 billion on sales and marketing in the 2022 fiscal year.
  • Zoom’s Q4 2022 operations GAAP income was $251.8 million.
  • Zoom had approximately 191,000 enterprise customers as of January 31, 2022.
  • As of August 2022, Zoom phones had sold over 4 million seats.
  • 56.3% of Zoom US managers in January 2022 were White.
  • In 2021, 68% of users attended Zoom meetings while casually dressed.
  • 42% of users attended Zoom meetings from bed in 2021.

Infographic

top 10 zoom statistics
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General Zoom Statistics

1. In 2021, the average Zoom meeting was 54 minutes long.

These meetings also had an average of 10 participants.

2. As of January 31, 2022, Zoom Communications had 17 subsidiaries.

Some of these subsidiaries included ZVC UK LTD, ZVC Australia PTY LTD, ZVC Netherlands B.V, ZVC Japan KK, and Zoom Video Communications (Suzhou) Inc.

3. Zoom introduced Zoom Events in July 2021.

The service allowed Zoom clients to host and manage different virtual Zoom events.

4. The Zoom website was ranked 52nd globally as of January 2023.

Thus, representing an improvement from the 58th position held in December 2022 but a drop from its 42nd global position in November 2022.

Zoom Mobile App Statistics

5. In February 2023, the Zoom mobile app generated $1 million in revenue.

This broke down into $600,000 from Zoom iOS apps and $400,000 from Zoom Android apps.

6. The Zoom app was downloaded 14 million times in February 2023.

Which included over 9 million Android downloads and over 4 million iOS app installs.

zoom app downloads
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7. The Zoom-one app was the top-grossing Zoom app in February 2023.

This app generated over $600,000 in February 2023 alone and was still the most downloaded Zoom app (4 million downloads) out of the 12 Android and iOS Zoom apps.

8. Zoom was the 6th most downloaded app globally in Q2 2021.

Zoom app downloads in this period were approximately 90 million, most of which came from the Google Play Store.

9. Zoom was the 7th most downloaded app in the US in Q2 2021.

The Zoom apps were downloaded over 8 million times in this period, with most US downloads coming from the Apple app store.

10. In Q2 2021, the Zoom app was Europe's 7th most downloaded app.

The Zoom app was downloaded over 13 million times during that period.

Most of the downloads came from the Google Play Store (approximately 7 million), while the App store contributed around 6 million.

11. Zoom was Asia's 4th most downloaded app in Q2 2021.

Zoom downloads in Asia were approximately 50 million, with the majority of downloads coming from Google Play Store (almost 40 million) compared to the iOS App store downloads (over 10 million).

12. Zoom was the 17th most downloaded app globally in Q2 2022.

Zoom had approximately 40 million downloads in this period, with Google Play Store accounting for most of the downloads.

13. The Zoom app marketplace hosted over 1,000 apps and integrations in 2021.

Notable collaborations and integrations on the Zoom app marketplace included calendaring software (Calendly, Google Calendar, Acuity Scheduling), G suite, Microsoft Teams, Spark, and Monday.com.

Zoom Financial Statistics

14. As of March 6, 2023, Zoom had a $20.66 billion market capitalization.

This was a $1.35 billion drop from the $22.01 billion market capitalization Zoom recorded a month before.

zoom market capitalization
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15. Zoom’s research and development costs grew over 2x between 2021-2022.

Zoom’s research and development costs increased from $164.08 million in the 2021 fiscal year to over $362.9 million in the 2022 fiscal year.

16. Zoom bought Solvvy in May 2022.

The merger was aimed at helping Zoom elevate its customer support services and leverage new opportunities in the contact center sector.

17. Zoom canceled its $14.79 billion planned acquisition of Five9 in November 2021.

Five9 shareholders rejected the deal due to the small 13% bump in the value of their shares which the sales cost represented.

18. Zoom spent over $1.135 billion on sales and marketing in the 2022 fiscal year.

This increased from the over $684.9 million spent on sales and marketing in 2021.

19. As of January 31, 2022, Zoom had 2,725 customers contributing $100,000 annually.

That compares to 1,644 Zoom clients who helped generate similar revenues in 2021 and 641 clients in 2020.

Zoom Revenue Statistics

20. In 2023, Zoom recorded a 24% enterprise revenue growth.

In addition, Zoom also reported a 27% free cash flow margin and a 35.9% non-GAAP operating margin.

21. In the fiscal year 2022, Zoom Video Communications generated $4.1 billion in revenue.

This was 55% more than the $2.651 billion generated in 2021.

In 2020, Zoom video communications generated $622 million, and $330.52 million in 2019.

22. Zoom’s Q4 2022 operations GAAP income was $251.8 million.

This was a drop from the $256.1 million recorded in Q4 2021.

23. Zoom’s revenues from the APAC and EMEA regions represented 33% of its 2022 fiscal year revenues.

This increased from the 31% revenue share realized from these regions in 2021 and 19% in 2020.

24. Zoom generated a $1.375 billion net income in the 2022 fiscal year.

This exceeded the $672.3 million net income in 2021 and $25.3 million in 2020.

Zoom Usage Statistics

25. Zoom had approximately 191,000 enterprise customers as of January 31, 2022.

This increased from 141,100 enterprise customers in 2021 and 54,600 in 2020.

zoom enterprise customers
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26. Zoom was used in over 200 countries and territories between 2020-2021.

In these regions, the top days for Zoom meetings were Wednesday, Tuesday, and Thursday, in that order.

27. As of March 2023, over 114,779 companies globally used Zoom for web and video conferencing.

Some organizations with over 10,000 employees using Zoom included Children’s Healthcare of Atlanta, Stanley Black & Decker Inc, Northwell Health, Pearincorg, and the State of Louisiana.

28. In March 2023, 57,762 corporate Zoom customers had between 0-9 employees.

In comparison, 17,090 Zoom clients had 10-19 employees, while 38,360 Zoom customers had 20-49 employees.

The table below summarizes Zoom customers by their number of employees in March 2023.

Zoom Corporate Customers Number of Employees
57,762 0-9
17,090 10-19
38,360 20-49
12,114 50-99
19,986 100-249

29. 870.2 million people visited the Zoom website in January 2023.

This figure was higher than the total Zoom website visitors in December 2022 (768.8 million) but lower than in November 2022 (985.5 million).

30. As of January 31, 2022, Zoom had approximately 509,800 clients with over ten employees.

This increased from 467,100 Zoom clients with over ten employees in 2021 and 81,900 in 2020.

31. As of August 2022, Zoom phones had sold over 4 million seats.

This was just about 3.5 years after its launch in January 2019. Likewise, Zoom phones sold over 700,000 licenses in Q2 2022.

32. In Q2 2022, Zoom was downloaded roughly 5 million times in the US.

Most downloads came from the Apple App Store (approximately 3 million), while the rest was from the Google Play Store (about 2 million).

Zoom Demographic Statistics

33. As of March 2023, the US accounted for 62.03% of the global Zoom video conferencing customers.

The UK was second with 10,858 customers (6.14%), followed by Canada with 9,518 customers (5.39%).

The table below summarizes the number of Zoom video conferencing customers by country as of March 2023.

Country Number of Zoom Video Conferencing Clients
The US 109,630
The UK 10,858
Canada 9,518
Germany 8,566
Australia 4,085

34. In February 2023, females were the majority (50.41%) of Zoom website visitors.

That was compared to 49.59% of male users.

35. Most Zoom website visitors in February 2023 were aged 25-34.

30.66% of Zoom web visitors were in the 25-34 bracket, followed by 24.6% (18-24) and 19.49% in the 35-44 age range.

36. In February 2023, the US contributed 42.33% of global Zoom website visitors.

Other notable countries by the number of Zoom website visitors included India (3.97%), Canada (4.29%), Japan (4.17%), and the UK (3.75%).

Zoom Employee Statistics

37. Zoom had 6,787 full-time employees as of January 31, 2022.

This included 4,009 in the US and 2,778 international employees.

38. As of January 2022, 68.4% of Zoom employees were male.

While 30.7% were female.

Here is a breakdown of Zoom employees by gender in different departments as of January 2022.

Department % of Male Employees % of Female Employees
Technical 75.7% 23.5%
Non-technical 66.3% 32.7%
Leadership 65.9% 32.9%
Managers 68.6% 30.9%

39. Whites accounted for the majority (53.4%) of Zoom US employees as of January 2022.

This was followed by Asians (22.4%), Hispanics (6.5%), Blacks (4.9%), multiracials (2.8%), Native Hawaiian/Pacific Islanders (0.5%), and indigenous Americans (0.3%).

The rest (9.2%) did not identify with a race.

distribution of zoom us employee by race
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40. As of January 2022, Asians accounted for 46.4% of Zoom's technical employees in the US.

This was higher than White Americans (30.5%) and Blacks (3.4%) in the top three. Furthermore, Hispanics (3.3%) and multiracials (1.9%) comprised the top five.

41. White Americans accounted for 64.4% of non-technical Zoom staff as of January 2022.

Asians came in second at 10.9%, followed by Hispanics (8.1%), Blacks (5.6%), Multiracials (3.2%), Native Hawaiians (0.5%), and Indigenous Americans (0.4%).

42. White Americans held most (52.9%) of Zoom's leadership roles in the US by January 2022.

They were followed by Asians (23.5%), Hispanics (6.3%), Blacks (3.2%), and Multiracials (2.3%) in the top five.

43. 56.3% of Zoom US managers in January 2022 were White.

Asians took up 25.3% of the managerial spots among the Zoom American workforce, followed by Hispanics (6%), Blacks (3.4%), Multiracials (1.9%), Indigenous Americans (0.1%), and Native Hawaiians (0.1%).

Zoom Website Traffic Statistics

44. In February 2022, direct traffic was Zoom's top traffic source.

Direct traffic accounted for 73.56% of Zoom’s website visits, followed by organic search (12.56%) and referrals (8.66%).

Traffic Source % of Traffic
Direct traffic 73.56%
Organic search 12.56%
Referrals 8.66%
Social 3.01%
Mail 2.10%
Display 0.07%
Paid search 0.04%

45. As of February 2023, the “Zoom” keyword drove most of Zoom's organic website traffic.

The “Zoom” keyword resulted in 23.1 million visits, followed by “Zoom login” (4.1 million visits) and “Zoom download” (1.8 million visits).

Keyword Zoom Organic Traffic
Zoom 23.1 million
Zoom login 4.1 million
Zoom download 1.8 million
Zoom Meeting 1.5 million
Download Zoom 611,600

46. Education sites accounted for most of Zoom’s website referral traffic in February 2022.

Education sites contributed 28.25% of all Zoom referral traffic, followed by universities & colleges (14.43%) and computer electronics & technologies (4.82%) in the top three.

47. As of February 2023, most of Zoom's desktop social media traffic (42.18%) came from Facebook.

In second place was Facebook Messenger (14.86%), and YouTube (9.93%) made the top three.

These social media channels provided the most social traffic to the Zoom website as of March 2023.

Social Media Channels % of Zoom’s Social Traffic
Facebook 42.18%
Facebook Messenger 14.86%
YouTube 9.93%
Vkontakte 5.74%
WhatsApp Web 5.54%

48. Zoom sent 46.20% of its outgoing desktop traffic to search engines in March 2022.

This was followed by 16.79% of outgoing desktop traffic to programming & developer software, universities & colleges (9.03%), computers, electronics & technology (5.79%), and education (2.48%) websites.

49. As of March 2023, G-Suite was the top Zoom competitor, accounting for 88.99% of the web and video conferencing market.

In contrast, Zoom boasted a 4.92% market share in the same period.

The table below summarizes the top Zoom video and web conferencing competitors by market share as of March 1, 2023.

Video Conferencing App Market Share
G-Suite 88.99%
TeamViewer 1.24%
Skype 1.21%
Cisco WebEx 0.78%
Adobe Connect 0.42%

Zoom Users Habits and Preferences

50. January 21st was the busiest day for Zoom virtual meetings in 2021.

Furthermore, September 21st was the busiest day for Zoom phone calls, and February 25th for Zoom webinars in 2021.

51. In 2021, 68% of users attended Zoom meetings while casually dressed.

Another 26% did not shower before meetings, but 47% drew the line at eating during sessions.

52. 71% of Zoom users in 2021 said “You're on mute.”

57% routinely said “can everyone see my screen,” and 21% said “Next slide, please!”

53. In 2021, 3 in 4 users waved at the end of Zoom meetings.

A further 73% of users attended happy hour drinks or game nights.

In comparison, 34% attended cooking or fitness Zoom classes.

54. 42% of users attended Zoom meetings from bed in 2021.

Data also shows that 21% of users attended Zoom meetings while walking/jogging and 11% while using public transport.

55. 26% of clients used outdoor landscape backgrounds when in Zoom meetings.

25% preferred blurred backgrounds, while 20% used business/company backgrounds.

56. In 2021, 43% of Zoom meeting participants only cleaned parts of their room covered by the camera.

Data also shows that 36% of users had their pet interrupt meetings, while 39% side-chatted and laughed with colleagues. In other cases, kids appeared during meetings for over 4 in 10 parents.

Zoom Negative Statistics

57. In 2021, 13.8% of women suffered from Zoom fatigue.

That was compared to 5.5% of men in the same position.

zoom fatigue by gender
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58. In 2021, more women reported receiving extended gazes in Zoom meetings.

Research data showed that women felt more trapped and produced more non-verbal cues while using Zoom.

59. Zoom users complained of excessive eye contact in 2021.

They felt the need to maintain eye contact while on Zoom was unnatural and affected how they interacted with Zoom meeting participants.

Is Zoom Worth Your Attention?

Zoom offers unique and helpful services relevant to a rapidly-evolving world, reducing the need for physical, one-on-one interactions for students, researchers, executives, or remote workers.

And while Zoom is a useful app for the 21st century, it does have its downsides which, if not properly managed, may adversely affect users.

Fortunately, you can unblock Zoom in restricted regions and enjoy safe, private, and secure Zoom calls free of DDoS attacks with our 5 best VPNs for Zoom.

References:
  1. Zoom Revenue & App Download Estimates from Sensor Tower – Apple App Store
  2. Zoom’s revenue worldwide in 2019-2022 | Statista
  3. Sensor-Tower-Q2-2021-Data-Digest.pdf (sensortower.com)
  4. Sensor-Tower-Q2-2022-Data-Digest.pdf (sensortower.com)
  5. Zoom Video Communications Reports Fourth Quarter and Fiscal Year 2022 Financial Results
  6. We Now Have More Than 1,000 Apps on the Zoom App Marketplace to Help You Work Better – Zoom Blog
  7. 5 Reasons Zoom Phone Has Sold 4 Million Seats So Quickly – Zoom Blog
  8. SEC Filing | Zoom Video Communications, Inc.
  9. Zoom.us Traffic Analytics & Market Share | Similarweb
  10. Zoom – Market Share, Competitor Insights in Web And Video Conferencing (slintel.com)
  11. Zoom-dei-inaugural-report-spring-2022_final.pdf
  12. Zoom Drives Contact Center Expansion with Acquisition of Solvvy
  13. https://www.cnbc.com/2021/09/30/Zoom-and-five9-agree-to-terminate-acquisition-plan.html
  14. Zoom Powers Future of Events with Expanded Offerings and Acquisition of Liminal Assets – Zoom Blog
  15. Here’s How You Zoomed Over the Past Year – Zoom Blog
  16. Zoom Video Communications Net Worth 2019-2023 | ZM | MacroTrends
  17. Women experience higher levels of “Zoom fatigue” than men, study finds – CBS News