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25+ Internet Statistics and Trends

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The internet has become a staple in the lives of people around the world as a resource for information, communication, and entertainment.

As the internet grows, it is crucial to stay up-to-date on the latest statistics and trends. Here are some interesting facts and figures about the internet.

Top 7 Statistics for the Internet (Editor’s Pick)

  • Global internet users will increase by 21.3% between 2022 and 2028.
  • 2 billion emails were sent and received daily globally in 2022.
  • Mobile internet users worldwide in 2022 were almost 5 billion.
  • By 2025, cybercrime will cost businesses over $10.5 trillion yearly.
  • There were 2.8 billion malware attacks in H1 2022.
  • By 2023, eCommerce sales are anticipated to reach $6.5 trillion.
  • Less than 2 in 10 websites are active.

Infographic

top 7 statistics for the internet
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Internet Users Statistics

1. In 2022, East Asia had the highest number of internet users globally.

East Asia hit 1.235 billion internet users globally in 2022 to stay in the first place. Southern Asia took the second spot with 1 billion internet users, and the Americas came in third with 807 million users. Southeast Asia and North America became fourth and fifth with 516.5 million and 444 million internet users, respectively.

2. South America had the highest percentage of internet users in America in 2022.

South America had 41.4% of its population on the internet, marking the highest in the region. In second place was North America with 39.1%, and Central America came in third with 16.1% of its entire population.

3. Global internet users will increase by 21.3% between 2022 and 2028.

Between 2022 and 2028, there will be an additional 1,087.4 million internet users worldwide. By 2028, the total number of internet users will have hit 6.2 billion.

4. China has the highest internet users as of January 2022.

China recorded 1.02 billion internet users in Q1 2022. India was second with 658 million users, and the United States grabbed third with 307.2 million users.

Indonesia and Brazil took the fourth and fifth positions globally, with 204.7 million and 165.3 million users, respectively.

largest internet user base by country
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Social Media Statistics

5. WhatsApp had 2 billion active monthly users in Q1 2022.

WeChat took second with 1.26 billion active monthly users, while Facebook Messenger came third with 988 million active monthly users.

6. Tiktok had 23.96 million Android downloads worldwide by September 2022.

Thus, TikTok became ranked highest among the most popular social media apps for Android users globally in September 2022.

Instagram battled for the second spot with 21.17 million downloads worldwide, and Facebook grabbed the third position with about 14.22 million Google Play Store downloads. Twitter came sixth with 6.86 million downloads globally.

7. 333.2 billion emails were sent and received daily globally in 2022.

This increased from the estimated 319.6 billion sent and received emails in 2021. 

We expect the number to rise in 2023 to around 347.3 billion emails and 376.4 billion in 2025.

8. Facebook was the most popular social media platform in 2022.

Facebook hit 2.9 million monthly active users in 2022, covering nearly 36.9% of the world’s population. YouTube took the third spot with 2.2 billion monthly active users, and WhatsApp came third with 2 billion monthly active users.

Mobile Internet Statistics

9. In 2022, Qatar had the highest mobile internet speed among the large cities globally.

With 169.51 Mbps, Qatar was the city to beat. The United Arab Emirates followed it at 153.09 Mbps, and Norway took the third spot with 128.14 Mbps.

The United States was in the 20th position with 78.86 Mbps.

10. Mobile internet users worldwide in 2022 were almost 5 billion.

This number is anticipated to reach 5.8 billion by 2026. Already, about 60% of all internet traffic worldwide as of June 2022 was mobile traffic.

Web Search Statistics

11. Google had the highest search engine market share globally in 2022.

In 2022, Google 92.58% share was followed by Bing with 3.03% of the search market share. Yahoo took the third spot with 1.24%, and Yandex came in fourth with 1%.

Baidu and DuckDuckGo made it fifth and sixth with 0.73% and 0.58%, respectively.

search engines market share in 2022
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12. Approximately 60% of all web traffic worldwide comes from mobile devices.

Mobile traffic accounted for 58.99% of all website traffic worldwide in the Q2 of 2022, a rise of 3.02% from 55.97% in the Q1 of 2022.

13. “Facebook” was the most searched word on Google globally.

In 2022, “Facebook” had over 203 million searches. “YouTube” fought for the second position with over 196 million searches, while “Amazon” took the third spot with over 178 million. “Wordle” and “Google” came in fourth and fifth with over 159 million and 128 million searches, respectively.

14. “Amazon” was the most searched word on Google in the United States in 2022.

“Amazon” recorded over 147 million Google searches in 2022.

“Facebook” took the second spot with over 132 million searches, and “YouTube” ranked third with over 131 million searches.

15. “What time is it?” was the most googled question globally in 2022.

The question had a 1.4 million search volume. “What is my IP?” and “When is Easter 2022?” tied at the second spot with 1.1 million search volume each, and “What to watch?” came fourth with over 960,000 searches.

Internet Cyber Security Statistics

16. There were 2.8 billion malware attacks in H1 2022.

The entire 2021 saw 5.4 billion malware infections, or about 2.7 billion attacks (average) in the first half of the year.

17. By 2025, women will occupy 30% of cybersecurity positions worldwide.

In 2022, 25% of cybersecurity positions were held by women globally, up from roughly 10% in 2013 and 20% in 2019. By 2025 and 2031, women would make up 30% and 35% of the worldwide cybersecurity workforce, respectively.

18. Financial institutions suffered 23.6% of phishing attacks globally in Q1 2022.

Conversely, 20.5% of cyberattacks in this period targeted SaaS/webmail and E-commerce was the victim in 14.6% of these attacks.

eCommerce Statistics

19. By 2023, eCommerce sales are anticipated to reach $6.5 trillion.

That is an increase of around $1.3 trillion from the $5.2 trillion market value in 2022.

20. Over one-third of all online orders were placed on online marketplaces in 2022.

During a 2022 survey, 17% of digital consumers said they made purchases at supermarkets and e-grocers. The third largest was social on-app transactions, with 14%, followed by retailer websites, with 12%.

online shopping shares in 2022
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Browser Statistics

21. Chrome was the most-used internet browser as of December 2022.

Chrome averaged 64.68% of the global browser market share by December 2022.

The distribution for other browsers is shown below.

Browser Global Market Share
Google Chrome 64.68%
Safari 18.29%
Microsoft Edge 4.23%
Samsung Internet 3.05%
Mozilla Firefox 3.01%
Opera Browser 2.25%

22. Safari was the top mobile web browser in the United States in 2022.

Apple’s Safari enjoyed a dominant share of 51.13%, as of August 2022.

Google Chrome was the runner-up with roughly 42%.

Internet Advertising Statistics

23. 67% of all ad revenue generated globally in 2022 came from digital advertising.

The online advertising market share could increase to 68.5% in 2023 before topping 70% in 2025.

24. 530 million people used mobile ad-blocking browsers worldwide in 2021.

Between October and December 2021, 530 million people used mobile ad-blocking browsers globally. In contrast, 290 million people used desktop ad-blocking browsers regularly.

Other Internet Statistics and Trends

25. North America had the highest internet penetration rate globally in 2022.

As of 2022, North America hit a 93.4% internet world penetration rate compared to its population. Europe took the second spot with 89.2%, and Latin America came in third with an 80.5% internet penetration rate. Africa came last with 43.2%.

26. 5G subscriptions are expected to hit 5 billion subscriptions by 2026.

5G subscriptions are also forecasted to increase by 700 million from 2022 to 2023 and 900 million from 2023 to 2024.

27. Less than 2 in 10 websites are active.

As of January 2023, only 18% of websites worldwide are live and actively used.

In other words, just over 200 million active websites were present from a total 1.13 billion website pool.

28. The Google Play Store will see 143 billion mobile app downloads by 2026.

This is up from 111 billion in 2021, an almost 30% increase.

Also, users will download over 38 billion apps from the Apple App Store in 2026, up about 15% from 2021.

29. The first email sent by Queen Elizabeth II was in 1976.

On March 26, 1976, the Queen took part in a technology demonstration at a celebration honoring an early internet network launch in England.

Stay Connected Today

Understanding internet statistics and trends are vital as the world becomes increasingly connected. This guide shows how people use the Internet and how this is likely to change in the future.

Likewise, you should check out these shocking identity theft and romance scam statistics, facts, and trends to help you stay alert when using the internet.

References:
  1. https://www.statista.com/statistics/249562/number-of-worldwide-internet-users-by-region/
  2. https://www.internetworldstats.com/stats2.htm
  3. https://www.statista.com/forecasts/1146844/internet-users-in-the-world
  4. https://www.statista.com/statistics/262966/number-of-internet-users-in-selected-countries/
  5. https://www.statista.com/statistics/258749/most-popular-global-mobile-messenger-apps/
  6. https://www.statista.com/statistics/263919/most-popular-mobile-apps-worldwide-sorted-by-reach/
  7. https://www.statista.com/statistics/456500/daily-number-of-e-mails-worldwide/
  8. https://buffer.com/library/social-media-sites/
  9. https://www.speedtest.net/global-index
  10. https://www.statista.com/forecasts/1146312/mobile-internet-users-in-the-world
  11. https://gs.statcounter.com/search-engine-market-share
  12. https://www.statista.com/statistics/277125/share-of-website-traffic-coming-from-mobile-devices/
  13. https://www.semrush.com/blog/most-searched-keywords-google/#top-100-google-most-searches-globally
  14. https://www.semrush.com/blog/most-searched-keywords-google/#top-100-google-searches-in-the-us
  15. https://www.semrush.com/blog/most-searched-keywords-google/#top-100-most-googled-questions-globally
  16. https://www.businessdit.com/website-hacking-statistics/
  17. https://www.embroker.com/blog/cyber-attack-statistics/
  18. https://www.statista.com/statistics/873097/malware-attacks-per-year-worldwide/
  19. https://cybersecurityventures.com/stats/
  20. https://www.statista.com/statistics/266161/websites-most-affected-by-phishing/
  21. https://www.statista.com/statistics/379046/worldwide-retail-e-commerce-sales/
  22. https://www.statista.com/statistics/861336/share-online-shopping-customers-vs-sales-by-platform/
  23. https://gs.statcounter.com/browser-market-share
  24. https://www.statista.com/statistics/272664/market-share-held-by-mobile-browsers-in-the-us/
  25. https://www.statista.com/statistics/237974/online-advertising-spending-worldwide/
  26. https://www.statista.com/statistics/375008/share-digital-ad-spend-worldwide/
  27. https://www.statista.com/statistics/606357/mobile-adblocking-browser-users-worldwide/
  28. https://www.internetworldstats.com/stats.htm
  29. https://www.statista.com/statistics/760275/5g-mobile-subscriptions-worldwide/
  30. https://siteefy.com/how-many-websites-are-there/
  31. https://www.statista.com/statistics/303817/mobile-internet-advertising-revenue-worldwide/
  32. https://www.statista.com/statistics/1010716/apple-app-store-google-play-app-downloads-forecast/
  33. https://www.nationalgeographic.com/history/article/how-queen-elizabeth-embraced-new-technologies-during-her-reign#:~:text=In%201976%2C%20just%20years%20after,the%20punch%20by%20two%20decades.
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