The bird-y social network released the Twitter Spaces feature at the end of 2020 as an alternative to Clubhouse. The feature allows accounts to communicate with their audience using audio in a tune-in-like fashion.
But Twitter spaces are more than just the shiny new object to rival Clubhouse.
So, I have researched updated and relevant general Twitter Space statistics, facts, and trends for users, brands, and marketers.
General Twitter Space Statistics, Facts & Trends
1. Twitter Spaces was launched in December 2020.
The initial launch was available to a limited number of users.
The Twitter Spaces became available to everyone in May 2021.
2. As of October 2021, anyone could host a Twitter Space on iOS or Android.
Before that, only accounts with 600 Twitter followers or more could host Spaces. Likewise, the host can add up to 10 speakers.
3. Elon Musk temporarily shut down Twitter Spaces in December 2022.
The owner of Twitter suspended Twitter Spaces on the night of December 15-16, 2022, after a conversation with journalists, to fix some bugs. The feature has since been restored.
4. A Twitter Space recording can be stored for up to 30 days.
However, as of 2023, the Spaces hosted on iOS 9.15+ and Android 9.46+ can be stored on Twitter indefinitely or until the host deletes it.
5. The largest-ever Twitter Space was hosted in November 2022.
Here is a breakdown of the largest Twitter Spaces in terms of a live audience:
|Date||Hosted by||Number of listeners|
|November 2022||Robin Wheeler||1.1 million|
|April 2022||Imran Khan||164 thousand|
|June 2021||GOT7 BamBam||44 thousand|
|June 2021||Nic Carter||26 thousand|
6. 3 of the 5 most-attended Twitter Spaces in Q1-2 2021 were hosted by K-pop stars.
These stars were GOT7 BamBam (hosted in June), NCT (March), and Twice (June).
7. Twitter launched Spaces for Communities in October 2022.
This feature allows the Twitter communities to host Twitter Spaces within themselves. It is also available to the community’s non-members, but they cannot engage.
Twitter Space Usage Statistics, Facts & Trends
8. As of January 2022, 12% of US residents had heard of Twitter Spaces.
And only 2% of Americans aged 12+ had ever used a Twitter Space as of the specified date.
9. Since September 2022, hosts can schedule 10 Twitter Spaces in advance.
The Twitter Spaces can be scheduled up to 30 days in advance.
Before September 2022, scheduling only ONE Space in the future was possible.
10. Hosts could no longer charge for Twitter Spaces from October 2022.
Before the mentioned date, hosts could sell tickets to tune in to their Twitter Spaces from $1-999.
11. A web3 company hosted an $80,000 contest on Twitter Space in March 2023.
The QuickPitch pitching competition was hosted by startup QuickNode on Twitter Space. The winner was ethpass, offering an NFT ownership verification tool.
The startup won $10,000 and $25,000 in AWS credits.
Twitter Spaces Statistics and Trends for Marketers
12. From July 2020-July 2021, Twitter Spaces were used by 2% of B2B marketers.
Conversely, Clubhouse and TikTok were each used by 5% of B2B marketers.
13. 8% of South African companies used Twitter Spaces in Q1-2 of 2022.
Most companies in the region (49%) did not use any live events platforms for advertising. 33% used Facebook Live for that purpose.
Who Are Twitter Spaces For?
Given the update to Twitter Spaces from 2022, which allowed anyone to create a Twitter Space, Twitter Spaces are technically for everyone. Twitter users can host a Space to engage with their audience to establish thought leadership and expertise in one’s field or discuss pressing issues.
For example, if a brand’s account wants to find a way to engage with its audience through a Q&A session, Twitter Space is a marketing tool it should consider.