OnlyFans is a popular online content subscription site with 188 million registered users and over 2.1 million content creators.
Over the last few years, especially during the COVID-19 lockdown, it has grown popular among US users, attracting about 1.06 billion global visits. Creators are fond of it as they can place their content behind a paywall while users get exclusive access to content from their favorite creators.
That said, we have compiled some of the most intriguing OnlyFans statistics to help you understand more about this fast-rising content subscription platform.
Top 7 OnlyFans Statistics to Remember (Editor’s Pick)
- OnlyFans has paid over $500 million to owner Leonid Radvinsky as of 2021.
- 36% of OnlyFans content creators in 2021 spent 1 – 5 hours weekly creating content.
- 37% of OnlyFans content creators opened their accounts between 2017 and 2019.
- 38% of OnlyFans content creators in 2021 had been previously arrested for prostitution-related offenses.
- In 2021, 43% of OnlyFans users were White.
- 86.6% of OnlyFans’ visits in February 2023 were from mobile devices.
- In H1 2022, OnlyFans deactivated 16,114 creator accounts for infringing on platform guidelines.
Interesting OnlyFans Statistics
1. In February 2023, the OnlyFans website received 1.06 billion visits globally.
38.13% of traffic came from the United States, 4.66% from the United Kingdom, 4.6% from Mexico, 4.39% from Canada, and 3.55% from Jersey.
2. In September 2022, OnlyFans received 118 global data inquiries from law and civil law enforcement agencies and charity helplines.
Notably, in August, the site received 62 US-based requests and 39 requests from the UK and the rest of the world.
3. OnlyFans has paid over $500 million to owner Leonid Radvinsky as of 2021.
Leonid owns 75% of the company and received this amount within the last two years (2019 and 2020), with the platform paying him as much as $45 million monthly in dividends.
4. In August 2021, OnlyFans announced plans to ban sexually explicit content but reversed the decision.
This ban was supposed to take effect in October 2021 as banks refused to process payments related to pornography.
5. In November 2021, OnlyFans made 554 reports to NCMEC (National Center for Missing & Exploited Children).
Compared to September 2022, only four reports were made to NCMEC regarding content flagged for child sexual abuse.
|The Number of Reports to NCMEC||Month and Year|
6. In September 2022, there was a 0.3 million month-to-month increase in user-generated content posted on OnlyFans.
Approximately 22.5 million posts were made in that September, rising from 22.2 million content posted in August 2022.
OnlyFans Creator Statistics
7. In 2021, there were 2,161,000 content creators on OnlyFans globally.
Comparatively, there were 1,618,000 content creators on the platform in 2020 and only 348,000 in 2019.
8. 36% of OnlyFans content creators in 2021 spent 1 - 5 hours weekly creating content.
27% spent 5 to 10 hours weekly, while less than 10% spent 20 to 40 hours creating content.
9. In 2021, Blac Chyna was the highest-earning content creator on OnlyFans.
She netted around $20 million monthly, with actress Bella Thorne and rapper Cardi B coming in second and third, with an estimated earning of $11 million and $9.34 million per month, respectively.
10. In H1 2022, there were 1.52 million requests to open content creators’ accounts.
Only 457,018 of these requests were approved, with 153,408 approved in August.
11. 37% of OnlyFans content creators opened their accounts between 2017 and 2019.
As of 2021, 45% of surveyed creators opened theirs in 2020, while 8% opened in 2021.
12. An OnlyFans content creator in 2021 made an average of $1,111 monthly.
This revenue was based on a $17.28 monthly subscription per subscriber.
Otherwise, most surveyed creators made between $10 and $2,000 monthly.
13. In 2021, 64% of content creators had active OnlyFans accounts but did not create new content.
36% asserted zero interest in creating new content for their accounts in the future. Another 36% wanted to continue in sex work as it was more profitable, while 23% felt that safety concerns outweighed the benefits.
Likewise, 43% of the surveyed creators had experience with sugaring, while 19% had once uploaded content to PornHub.
15. In 2021, 30% of OnlyFans content creators admitted receiving messages from suspected sex traffickers.
Creators revealed they had received 3 to 18 messages from potential traffickers offering to manage their accounts for a share of the revenue.
16. 89% of OnlyFans creators in 2021 marketed their OnlyFans accounts on Instagram.
Another 53% used Snapchat, 42% used Twitter, and 5% used Facebook to drive traffic to their OnlyFans accounts.
OnlyFans User/Customer Facts
17. Between 2020 and 2021, during COVID, the number of OnlyFans users doubled.
As of 2021, there were 188 million global OnlyFans users, a sharp increase from the 82.31 million recorded fans in 2020.
18. In 2021, 43% of OnlyFans users were White.
Another 49% were heterosexual, and 40% identified as bisexual.
19. 86.6% of OnlyFans’ visits were from mobile devices, while 13.4% came from desktops.
92.81% of Mexican visits were via mobile, while only 16.07% of US visitors accessed the website via desktop.
The share of device visits to OnlyFans in February 2023 across select countries is below.
|Website Traffic by Region||Desktop||Mobile|
20. 441,405 OnlyFans posts in H1 2022 were removed globally for infringing on guidelines.
121,970 were removed in January 2022, marking the highest figure in the first half.
21. In H1 2022, OnlyFans deactivated 16,114 creator accounts for infringing on platform guidelines.
OnlyFans removed 5,993 in January, 4,323 in February, 450 in March, 596 in April, 721 in May, and 4,031 in June.
22. 53% of OnlyFans users in 2021 wanted stricter content creator screenings during registration.
Regarding minors and sex trafficking, over half of the users were concerned that OnlyFans was not doing enough to screen creators and subscribers.
28% believed it was apparent whenever a trafficker was managing a victim’s account.
OnlyFans Revenue & Profit Statistics
23. Between September 2020-2021, OnlyFans' pretax profits rose by 615%.
Pretax profits were up to $432 million, thanks to users spending $4.8 billion on the platform.
24. For the year ending November 2021, OnlyFans generated $4.8 billion in gross revenue.
This figure represented a 120% increase from $2.2 billion in 2020.
Before that, OnlyFans made $0.27 billion in gross revenue in 2019.
OnlyFans Demographic Statistics
25. As of February 2023, the highest traffic to OnlyFans came from the United States.
There were 402.8 million visits from the United States to OnlyFans.
Comparably, only 49.3 million visits came from the UK, 48.6 million from Mexico, and 46.3 million from Canada.
Meet With Fans
OnlyFans has proven that most users are willing to pay to consume content or interact with their favorite creators directly. Given that creators get 80% of their earnings, it is a no-brainer that most creators are moving to the platform.
While most OnlyFans content is adult-rated, the platform boasts fitness, musical, and educational content. There is no doubt that the way we consume and create content has changed.
If you like these stats, please check out our Patreon Statistics and Trends for a holistic view of the creator economy outside OnlyFans.