Apple is a technology giant that has revolutionized how people interact with their devices. From the Macintosh to the iPhone, Apple has consistently delivered innovative products and services that have transformed the tech industry.
But what are the numbers behind Apple’s success? What trends are shaping the company’s future?
I explore fascinating statistics, facts, and trends related to Apple, from its massive revenue and sales to its products and services.
So let’s dive in and discover what makes Apple a powerhouse in the tech industry.
Top 10 Apple Statistics (Editor’s Pick)
- Apple generated $117.1 billion in revenue in Q1 2023.
- 13.7% of global music streaming subscribers in Q2 2022 had a subscription to Apple Music.
- 72.3 million iPhones were shipped globally in Q4 2022.
- iPad amassed $9.39 billion in revenue in Q1 2023.
- Apple TV shipped 1.7 million units in Q3 2022.
- 26% of Apple Watch users in the United Kingdom in 2022 were aged 30 to 39.
- Mac shipments hit 7 million globally in Q4 2022.
- Nearly 13% of Apple Store Apps as of Q3 2022 were gaming apps.
- Apple Inc. spent $26.25 billion on research and development in 2022.
- The first Apple computer cost over $650.
Infographic
<a href="https://vpnalert.com/resources/apple-statistics/" target="_blank" data-wpel-link="internal"><img src="https://vpnalert.com/wp-content/uploads/2023/05/top-apple-statistics.png" alt="Top 10 Apple Statistics" width="768" border="0" height="932.48" loading="lazy" fetchpriority="low" srcset="https://vpnalert.com/wp-content/uploads/2023/05/top-apple-statistics-768x932.png 768w, https://vpnalert.com/wp-content/uploads/2023/05/top-apple-statistics-247x300.png 247w, https://vpnalert.com/wp-content/uploads/2023/05/top-apple-statistics-843x1024.png 843w, https://vpnalert.com/wp-content/uploads/2023/05/top-apple-statistics.png 1200w" sizes="auto"></a>
Apple Usage Statistics
1. Apple Pay had 631 million annual active users in 2021.
That was an increase of about 124 million (around 24%) from the previous year.
2. Apple News users reached 125 million in 2022.
The number increased by 10 million from 2021 (115 million) and 25 million compared to 2020 (100 million).
3. In 2022, iOS app and services subscribers hit 900 million.
This figure rose by 155 million subscribers from 745 million in 2021.
4. Apple attracted 419.7 million website visits in February 2023.
The figure dropped from 489.5 million in January 2023. December 2022 generated 478.4 million visits.
Apple Sales and Revenue Statistics
5. In 2022, the Americas generated $169.6 billion in Apple revenue.
Europe generated the second most revenue ($95.1 billion), followed by China ($74.2 billion) and Japan ($25.9 billion). The rest of Asia Pacific contributed $29.3 billion.
6. Apple generated $117.1 billion in revenue in Q1 2023.
The company attracted revenue of $90.1 billion in Q4 2022 and $82.9 billion in Q3 2022. The table below shows the quarterly revenue generated from 2021 to Q1 2023.
| Period | Revenue in $ Billion |
|---|---|
| Q3 2023 | 117.1 |
| Q4 2022 | 90.1 |
| Q3 2022 | 82.9 |
| Q2 2022 | 97.2 |
| Q1 2022 | 123.9 |
| Q4 2021 | 83.3 |
| Q3 2021 | 81.4 |
| Q2 2021 | 89.5 |
| Q1 2021 | 111.4 |
7. AirPods sales dropped by 3.5% from 2021 to 2022.
AirPods made $82 million in sales in 2022 against $85 million in 2021.
8. HomePods saw a $1.2 million drop in sales from 2021 to 2022.
HomePods realized $13.6 million in revenue in 2022, a decline of around 8% compared to 2021’s $14.8 million.
9. Apple generated $13.4 billion in revenue in Q1 2023 from the Wearable, Home, and Accessories segment.
Q4 2022 attracted $9.6 billion in revenue from the segment, while Q3 2022 generated $8.08 billion. Q2 2022 and Q1 2022 attracted $8.8 billion and $14.7 billion in revenue, respectively.
<a href="https://vpnalert.com/resources/apple-statistics/" target="_blank" data-wpel-link="internal"><img src="https://vpnalert.com/wp-content/uploads/2023/05/apple-generated-revenue.png" alt="Revenue of Apple From Wearable, Home, and Accessories Segments" width="768" border="0" height="716.64074650078" loading="lazy" fetchpriority="low" srcset="https://vpnalert.com/wp-content/uploads/2023/05/apple-generated-revenue-768x717.png 768w, https://vpnalert.com/wp-content/uploads/2023/05/apple-generated-revenue-300x280.png 300w, https://vpnalert.com/wp-content/uploads/2023/05/apple-generated-revenue-1024x956.png 1024w, https://vpnalert.com/wp-content/uploads/2023/05/apple-generated-revenue.png 1286w" sizes="auto"></a>
10. Apple's advertising revenue will hit $10.69 billion in 2024.
In 2023, the figure is anticipated to reach $8.92 billion.
11. Apple’s revenue from services in Q1 2023 hit $20.7 billion.
The brand realized $19.2 billion from this sector in Q4 2022, a decrease compared to $19.6 billion in Q3 2022. Q2 2022 and Q1 2022 brought in $19.8 billion and $19.5 billion, respectively.
Apple Demographics Statistics
12. 31.93% of Apple site visitors in February 2023 were aged 25 - 34.
23.84% of Apple site visitors were between 18 to 24 years.
19.66% were aged 35 to 44, 12.47% (45 to 54 years), 7.49% (55 to 64 years), and 4.62% for those aged 65+.
13. Over 6 in 10 Apple site users as of February 2023 were male.
61.11% of Apple’s website visitors in the month were male, and 38.89% were female.
Apple Music Statistics
14. In 2022, Apple Music generated revenue of $8.3 million.
The company recorded $7 million in revenue in 2021, representing a $1.3 million increase for 2022.
<a href="https://vpnalert.com/resources/apple-statistics/" target="_blank" data-wpel-link="internal"><img src="https://vpnalert.com/wp-content/uploads/2023/05/apple-music-roundup.png" alt="Apple Music Roundup" width="768" border="0" height="1124.48" loading="lazy" fetchpriority="low" srcset="https://vpnalert.com/wp-content/uploads/2023/05/apple-music-roundup-768x1125.png 768w, https://vpnalert.com/wp-content/uploads/2023/05/apple-music-roundup-205x300.png 205w, https://vpnalert.com/wp-content/uploads/2023/05/apple-music-roundup-699x1024.png 699w, https://vpnalert.com/wp-content/uploads/2023/05/apple-music-roundup-1049x1536.png 1049w, https://vpnalert.com/wp-content/uploads/2023/05/apple-music-roundup.png 1200w" sizes="auto"></a>
15. Apple Music had 88 million users in 2022.
This figure saw an 8 million rise compared to 2021, which had 80 million subscribers.
16. Apple Music had a higher pay-per-stream rate in 2022 than Spotify and YouTube.
Apple Music had a pay-per-stream rate of $0.0076, followed by Spotify ($0.0026 – $0.0049) and YouTube ($0.00067).
17. 13.7% of global music streaming subscribers in Q2 2022 had a subscription to Apple Music.
Around 3 in 10 subscribed to Spotify, 13.4% subscribed to Tencent Music, and 13.3% listened via Amazon. YouTube Music had an 8.9% subscription share in the same period.
Apple iPhone Statistics
18. iPhone generated 232.2 million in sales in 2022.
This figure decreased compared to 2021, which saw 242 million in sales.
2021 also recorded higher sales than the previous year’s 196.9 million.
19. In 2022, the Americas had the highest iPhone sales globally.
The Americas attracted 99.8 million in sales of iPhones, followed by Europe and China with 56 million and 43.6 million. The table below shows the top iPhone sales by region in 2021 and 2022.
| Region | 2021 (million) | 2022 (million) |
|---|---|---|
| Americas | 84.3 | 99.8 |
| Europe | 56.1 | 56 |
| China | 42.9 | 43.6 |
| Japan | 17.8 | 15.2 |
| Rest of Asia Pacific | 17.3 | 17.2 |
20. In Q1 2023, iPhone generated $65.77 billion in revenue.
The figure was lower ($42.62 billion) in Q4 2022 and even lower ($40.66 billion) in Q3 2022. Q2 2022 contributed $50.57 billion, while Q1 2022 attracted $71.62 billion.
21. 72.3 million iPhones were shipped globally in Q4 2022.
In Q3 2022, Apple shipped 51.9 million iPhones, a 7.3 million increase compared to Q2 2022, which had 44.6 million shipments.
22. The adoption rate of the iPhone 12 as of January 2023 was 7.5%.
The iPhone 12 Pro Max was the second most popular iPhone model (6.07%), followed by iPhone 12 Pro with 4.58% and iPhone 12 mini with 1.97% among the iPhone 12 models.
23. 3.5% of iPhone users now use an iPhone 14 Pro Max as of January 2023.
Among iPhone 14 models, the iPhone 14 Pro followed closely (3.14%), as iPhone 14 came third (1.74%).
24. The iPhone 13 had the highest (8.56%) adoption rate among iPhone 13 models as of January 2023.
The iPhone 13 Pro Max came second (7.66%), ahead of the third-placed iPhone 13 Pro (6.07%). Fourth was the smaller iPhone 13 Mini, with a 1.25% uptake rate.
25. In 2021, iPhone 7 was the most-sold Apple iPhone model by Indian users.
This model comprised a share of 23% of all Apple iPhones sold to the used phone platform, Cashify. The iPhone 6 and iPhone X tied in third with a 15% share each.
In second was the iPhone 6S (16%), while Apple’s iPhone 7 Plus (10%) took fourth.
26. The first iPhone was released in 2007.
It was announced on January 9, 2007, and released on June 9, 2007.
The 4GB model retailed at $499, while the 8GB model cost $599.
27. As of November 2022, a refurbished iPhone 12 Pro (512 GB) costs $929 at Apple.
iPhone 11 Pro (512 GB) was the second most expensive refurbished iPhone model, retailing at $829, followed by iPhone 12 Pro (256 GB), costing $759, and iPhone 11 Pro (256 GB) at $669.
<a href="https://vpnalert.com/resources/apple-statistics/" target="_blank" data-wpel-link="internal"><img src="https://vpnalert.com/wp-content/uploads/2023/05/cost-refurbished-iphone.png" alt="Cost of Refurbished iPhone Models" width="768" border="0" height="793.6" loading="lazy" fetchpriority="low" srcset="https://vpnalert.com/wp-content/uploads/2023/05/cost-refurbished-iphone-768x793.png 768w, https://vpnalert.com/wp-content/uploads/2023/05/cost-refurbished-iphone-290x300.png 290w, https://vpnalert.com/wp-content/uploads/2023/05/cost-refurbished-iphone-991x1024.png 991w, https://vpnalert.com/wp-content/uploads/2023/05/cost-refurbished-iphone.png 1200w" sizes="auto"></a>
28. iPhone 12 was the most popular iPhone model in the United Kingdom in 2022.
48% of UK respondents gave positive feedback about the iPhone 12.
The iPhone 12 Pro was the second most popular (46%), while the iPhone 12 Pro Max and iPhone 7 had 40% positive feedback each.
Apple iPad Statistics
29. iPad amassed $9.39 billion in revenue in Q1 2023.
Q4 2022 recorded lower revenue of $7.17 billion, while Q3 2022 brought in $7.22 billion. In Q2 2022, the figure hit $7.64 billion, a rise of $40 million compared to Q1 2022’s $7.24 billion.
30. In 2022, the iPad sold 61.8 million units.
This figure rose by 4 million from 2021, which registered 57.8 million.
31. In 2022, around 4 in 10 British internet users aged 20 to 29 were iPad owners.
In the same survey, 38% of those aged 18 to 19 owned an iPad.
32. The Apple iPad was the most-owned tablet brand in 2022 in the United States.
It was owned by 43% of the respondents in a 2022 survey conducted in the United States. Samsung secured the second spot with 26%, and Amazon had 24%.
Apple TV Statistics
33. Apple TV Plus had 75 million annual subscribers in 2022.
That grew from 48 million in 2021 and 33.6 million in 2020.
34. Apple TV shipped 1.7 million units in Q3 2022.
The number hit 2.3 million in Q2 2022, an increment of 0.8 million compared to Q1 2022, which had 1.5 million total shipments.
35. In 2022, the United States had 31.7 million active Apple TV devices.
The number rose from 29.9 million in 2021, increasing by 1.6 million from 2020.
36. Apple TV is projected to have 47.7 million United States viewers in 2026.
It is also anticipated to have 45.9 million viewers in 2025, 1.8 million more than the 2024 projections (44.1 million).
<a href="https://vpnalert.com/resources/apple-statistics/" target="_blank" data-wpel-link="internal"><img src="https://vpnalert.com/wp-content/uploads/2023/05/apple-tv-us-viewership.png" alt="Apple TV US Viewership Projections" width="768" border="0" height="793.6" loading="lazy" fetchpriority="low" srcset="https://vpnalert.com/wp-content/uploads/2023/05/apple-tv-us-viewership-768x793.png 768w, https://vpnalert.com/wp-content/uploads/2023/05/apple-tv-us-viewership-290x300.png 290w, https://vpnalert.com/wp-content/uploads/2023/05/apple-tv-us-viewership-991x1024.png 991w, https://vpnalert.com/wp-content/uploads/2023/05/apple-tv-us-viewership.png 1200w" sizes="auto"></a>
Apple Watch Statistics
37. Apple Watch sold 53.8 million units in 2022.
While it recorded 46.1 million in sales in 2021.
38. 26% of Apple Watch users in the United Kingdom in 2022 were aged 30 to 39.
24% of users were aged 20 to 29, 18% were between 18 to 19, and 14% were 40 – 49. Another 9% were 50 to 59 years old, while 8% were aged 60 – 64 years.
39. Apple Watch was the most shipped (9.5 million units) smartwatch globally in Q1 2022.
Samsung took second with 2 million shipped units, while Garmin came third (1.5 million).
40. Apple Watch users in the United States are expected to surpass 33 million in 2026.
By 2025, it is anticipated that the number will reach 31.9 million from 30.4 million in 2024.
Apple Mac Statistics
41. Apple’s MacBook Pro 16-in. (M2 Pro/M2 Max) has a battery life of 22 hours.
The MacBook Pro 13-in. (M2) has a 20-hour battery life span, while the MacBook Pro 14-inch M2 Pro/M2 Max model boasted 18 hours.
42. The MacBook Air (M1) model weighs 0.05 kg more than the MacBook Air (M2).
The MacBook Air (M2) weighed 1.24 kilograms, compared to the MacBook Air (M1) model’s 1.29 kilograms.
43. In Q1 2023, Mac units generated $7.7 billion in revenue for Apple.
Q4 2022 brought in $11.5 billion in Mac revenue, and Q3 2022 attracted $7.3 billion.
| Period | Revenue in $ Billion |
|---|---|
| Q1 2023 | 7.7 |
| Q4 2022 | 11.5 |
| Q3 2022 | 7.3 |
| Q2 2022 | 10.4 |
| Q1 2022 | 10.8 |
| Q4 2021 | 8.2 |
| Q3 2021 | 8.2 |
| Q2 2021 | 9.1 |
| Q1 2021 | 8.6 |
44. Mac shipments hit 7 million globally in Q4 2022.
This number is roughly 1.3k higher than in Q3 2022 (over 5.7 million).
45. Apple MacBook units were owned by 11% of China laptop owners in 2022.
Conversely, 1 in 4 respondents owned Dell laptops, and 24% used Lenovo.
1 in 5 said they owned Asus, and 15% owned Huawei.
<a href="https://vpnalert.com/resources/apple-statistics/" target="_blank" data-wpel-link="internal"><img src="https://vpnalert.com/wp-content/uploads/2023/05/macbook-market-share-china.png" alt="Apple MacBook Laptop Market Share in China" width="768" border="0" height="424.91645822911" loading="lazy" fetchpriority="low" srcset="https://vpnalert.com/wp-content/uploads/2023/05/macbook-market-share-china-768x425.png 768w, https://vpnalert.com/wp-content/uploads/2023/05/macbook-market-share-china-300x166.png 300w, https://vpnalert.com/wp-content/uploads/2023/05/macbook-market-share-china-1024x567.png 1024w, https://vpnalert.com/wp-content/uploads/2023/05/macbook-market-share-china-1536x850.png 1536w, https://vpnalert.com/wp-content/uploads/2023/05/macbook-market-share-china.png 1999w" sizes="auto"></a>
46. 16% of surveyed German respondents in 2022 owned an Apple MacBook.
The survey had 1 in 4 respondents owning Acer laptop brands, followed by 19% using Lenovo and 17% owning HP laptops.
47. In 2022, the Apple MacBook was the second most-owned Laptop brand in the United States.
1 in 4 laptop owners in the United States owned Apple (MacBook), and the same number also owned Dell laptops. HP laptops were owned by 35% (the majority) of the respondents in the survey.
Apple Apps Statistics
48. Nearly 13% of Apple Store Apps were gaming apps as of Q3 2022.
Business apps were the second most popular (10.35%), followed by Education apps (9.79%) and Utilities (9.22%).
49. 31.5k iOS apps were released in February 2023.
In January 2023, 33.1k iOS apps were released, declining by 1.38k compared to December 2022 (34.48k).
50. Apple Music app was the most rated (4,431) native iOS app in 2021.
It was followed by Apple Maps (3,207 ratings) and Apple Podcasts (2,247 ratings).
51. As of Q3 2022, there were over 208k Apple mobile gaming apps.
As of Q2 2022, the number hit over 295k gaming apps and over 288k as of Q1 2022.
Apple Employee Statistics
52. As of February 2023, Apple had more male employees than female.
62% of the company’s employees were men, while 38% were women.
53. 55.7% of Apple employees as of February 2023 were White.
19.2% of Apple employees were Hispanic or Latino, followed by Black or African American with 11.0%, and Asian with 9.6%. Those with unknown ethnicity were 4.5%.
<a href="https://vpnalert.com/resources/apple-statistics/" target="_blank" data-wpel-link="internal"><img src="https://vpnalert.com/wp-content/uploads/2023/05/apple-employee-ethnicity-distribution.png" alt="Apple Employee Ethnicity Distribution" width="768" border="0" height="481.75640355463" loading="lazy" fetchpriority="low" srcset="https://vpnalert.com/wp-content/uploads/2023/05/apple-employee-ethnicity-distribution-768x482.png 768w, https://vpnalert.com/wp-content/uploads/2023/05/apple-employee-ethnicity-distribution-300x188.png 300w, https://vpnalert.com/wp-content/uploads/2023/05/apple-employee-ethnicity-distribution-1024x642.png 1024w, https://vpnalert.com/wp-content/uploads/2023/05/apple-employee-ethnicity-distribution-1536x964.png 1536w, https://vpnalert.com/wp-content/uploads/2023/05/apple-employee-ethnicity-distribution.png 1913w" sizes="auto"></a>
54. 57% of Apple employees in 2023 were between 20 and 30 years.
As of February 2023, 22% were aged 30 to 40, followed by 1 in 10 employees aged 18 to 20. 6% were aged 40+, and 1% were under 18.
55. 62.9% of Apple employees in February 2023 had a Bachelor's degree.
15.4% had an associate’s, followed by 8.5% with a Master’s degree and 8.3% with a High school diploma. 2.35% had Diplomas, while 1.8% had certificates.
Apple Security Statistics
56. 37% of U.S. Apple users in 2021 were highly concerned about their online data privacy.
In the same January 2021 U.S. survey, 28% reported being very concerned, and 9% were moderately concerned. 12% were slightly concerned, and 14% were not concerned that their online activities were being monitored while using specific apps or websites.
57. In March 2022, Finance and utilities iOS apps had the highest (53%) App Tracking Transparency (ATT) opt-in rate.
They were followed by photography (50%) and lifestyle (49%) apps.
58. Apple products have 6,035 published vulnerabilities as of March 2023.
2023 has already recorded 56 vulnerabilities as of February. 456 vulnerabilities were logged in, and 2021 had 595 of these.
Other Apple Statistics
59. In the 2022 fiscal year, Apple Inc. spent $26.25 billion on research and development.
This increased from $21.91 billion in 2021.
60. The first Apple computer cost over $650.
Apple’s first computer retailed at $500 with a markup of ⅓, selling for $666.66 in 1976.
61. As of November 2022, California had the most (54) Apple Store locations.
New York was second (23) as Florida rounded up the top three (18), barely ahead of Texas (17).
62. Apple was the most valuable brand globally in 2022.
Apple was worth $947.06 billion, followed by Google and Amazon at $819.57 billion and $705.65 billion, respectively.
| Brand | Value in Billion $ |
|---|---|
| Apple | 947.06 |
| 819.57 | |
| Amazon | 705.65 |
| Microsoft | 611.46 |
| Tencent | 214.02 |
| McDonald's | 196.53 |
| Visa | 191.03 |
| 186.42 | |
| Alibaba | 169.97 |
| Louis Vuitton | 124.27 |
63. iOS is the second most popular mobile operating system globally.
As of February 2023, iOS came second with a 27.11% market share after Android, which had 72.26%.
64. iOS is the most popular mobile operating system in the United States.
iOS commanded 57.1% of the United States mobile operating system market share as of February 2023. Android came second (42.56%), and Samsung was third (0.26%).
One Expensive Apple
Apple has cemented its position as one of the world’s most valuable and innovative companies. The tech giant’s figures reflect its incredible success, from its massive global customer base and impressive sales figures to its leadership in smartphones, laptops, and wearables.
If you found these figures enticing, you should learn with the latest numbers in our smartphone and mobile usage statistics.
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