All the buzz around the enormous growth of online shopping has inspired well-known brick-and-mortar retailers to step up their online game.
As such, there’s an overwhelming volume of statistics for the online shopping industry.
I’ve done the grunt work for you by compiling the most relevant, up-to-date, and practical online shopping statistics. These trends outline the evolving nature of the e-commerce industry for the future.
In this multifaceted and competitive space, possessing insight will help you decide your business’s best action.
Top 6 Online Shopping Statistics (Editor’s Pick)
- 79% of all internet buyers worldwide made at least one purchase every month in 2021.
- Men were more comfortable (55%) buying from overseas merchants than women (41%) in 2021.
- Online consumers across all industries spent an average of $2.4 globally during Q3 2022.
- The global market for business-to-business e-commerce was worth $7,904.0 billion in 2022.
- The global influencer marketing industry was estimated to be worth $16.4 billion in 2022.
- Over 68% of US consumers preferred email communication from brands in 2022.
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Global Online Shopping Statistics, Trends, and Growth Predictions
1. The worldwide retail e-commerce industry is estimated to hit $7.391 trillion by 2025.
Meanwhile, in 2023, these sales are expected to total $6.767 trillion globally.
2. By the end of 2023, there will be 2.64 billion digital buyers globally.
This equates to one-third of the world’s population, meaning every third person you encounter shops online. In 2023, 80 million more people started making purchases online.
3. The retail e-commerce market in the US was estimated at $904.9 billion in 2022.
This number is forecasted to exceed $1.705 trillion in 2027.
4. With a $711 billion GMV, the Chinese e-commerce site Taobao was the most widely used online marketplace in 2021.
Tmall, another B2C e-commerce platform from China, was second with a $672 billion gross merchandise value (GMV). Third place went to Amazon, with a $390 billion GMV.
5. Digital/Mobile Wallets facilitated 49% of online transactions in 2021.
By 2025, the usage of eWallets is likely to increase to 53%. In contrast, credit card use is expected to decline to 19% in 2025 from 21% in 2021.
6. 79% of all internet buyers worldwide made at least one purchase every month in 2021.
22% of these consumers kept making at least weekly purchases.

7. The Cross-Border B2C e-commerce market is projected to reach $7938.01 billion by 2030.
This market, valued at about $785 billion in 2021, is anticipated to rise at a compound annual growth rate (CAGR) of 26.19% from 2022 to 2030.
8. By 2025, 76.6 million US consumers are expected to use the Buy Now Pay Later (BNPL) service.
Meanwhile, in 2023, 67.1 million shoppers in the US are expected to use the BNPL service.
9. Amazon was the world’s most visited online retail website in 2022.
Amazon.com had 3,161.64 billion visitors per month in 2022, followed by ebay.com, with 589.1 million monthly visits.
10. Consumer electronics led the global B2C e-commerce market, accounting for $988.4 billion in 2021.
The Electronics market recorded a 13% year-on-year increase. The table below showcases how other markets compared:
Market | Annnual Spend (in billion) | % Year-on-year change |
---|---|---|
Fashion | $904.5 | +17% (+134 billion) |
Furtniture | $436.8 | +13% (+49 billion) |
Toys, Hobby, DIY | $392.9 | +18% (+59 billion) |
Personal & Household Care | $381.5 | +21% (+66 billion) |
Food | $376.6 | +38% (+103 billion) |
Berverages | $211.5 | +35% (+55 billion) |
Physical Media | $155.0 | +11% (+15 billion) |
11. China dominated the e-commerce market in 2022, with sales worth $1,535 billion.
The US came second with $875 billion, and Japan third with $241 billion.
Age & Gender Statistics of Online Shoppers
12. US Adults between 18 and 24 made up 48.9% of all mobile e-commerce shoppers in August 2022.
Meanwhile, about 30% of mobile e-commerce sales were made by people ages 25 to 34.
13. In 2021, men were more likely to shop online often than women (44% vs. 36%).
Men have a higher chance (30%) to make one or two weekly online purchases than women (24%).
14. Men (49% vs. 31%) spent more money on technology-related purchases than women in 2021.
12% of male shoppers spent $260-$520 a month on online shopping, while only 7% of female shoppers did so.
15. Men were more comfortable (55%) buying from overseas merchants than women (41%) in 2021.
20% of female buyers expressed a lack of confidence when ordering from foreign businesses, while only 14% of male buyers felt this way.
Modern-Day Consumer Behavior Statistics
16. 68% of US customers in 2021 preferred loyalty programs that sent them exclusive offers based on their past purchases.
Brands like Starbucks and IKEA continue to leverage consumer data from their loyalty program to understand customer buying patterns better and offer them discounts and promotions based on their unique order history.
17. In 2022, marketplaces emerged as the prime source of inspiration for 34% of online shopping globally.
Search engines came in second, with 31% of respondents utilizing them as their primary inspiration for online shopping.
18. Around 70% of internet shoppers read one to six customer reviews before placing an order in 2021.
Less than 10% of consumers rarely read customer reviews before purchasing.

19. 52% of online shoppers expressed concern about environmental sustainability in 2021.
After the pandemic, 65% of customers aimed to purchase items with more sustainable packaging, but only 29% didn’t use plastic to hold their purchases.
20. Online consumers across all industries spent an average of $2.4 globally during the third quarter of 2022.
Shoppers spent the most money each visit on luxury apparel ($3.46), followed by Electronics & appliances ($3.23) in average spending.
Online Shopping vs. In-Store Statistics
21. 54% of customers worldwide preferred online browsing over in-store browsing in 2021.
64% of people found virtual window shopping easier, and 54% said it was more enjoyable than in-store browsing.
22. In 2021, 56% of customers favored online shopping for convenience at any time.
49% of consumers preferred online shopping because it allowed them to get items at more affordable rates.
Mobile Shopping Statistics
23. As of January 2022, around two-thirds (65.7%) of all worldwide e-commerce retail sales were made through mobile.
About eight of every ten digital purchases in the Asia Pacific were made using mobile devices, topping this percentage.
24. Global M-commerce sales are anticipated to reach $534.18 billion by 2024.
In 2022, the M-commerce sector accounted for about $415.93 billion of total sales.
25. 28% of American customers utilized their smartphones the last time they purchased at a store in 2022.
While 9% of these US customers checked their smartphones to compare prices with other merchants, 12% did so to hunt for relevant coupons and discounts.
26. With almost 35 million downloads, Amazon's shopping app was the most popular eCommerce app in the US in 2022.
Fast fashion brand SHEIN’s app came in second, with over 27 million downloads that year.
27. 29% of all mobile phone users will use QR code payments by 2025.
The convenience will fuel the QR code payments sales to hit over $2.7 trillion globally by 2025.
Statistics for eCommerce Stores
28. WooCommerce was the top e-commerce software platform in 2022, with a 36.68% market share.
Squarespace online stores ranked second with a 14.49% market share.
The table below showcases the market shares of other platforms:
Ecommerce platform | Market Share |
---|---|
Woo Themes | 14.42% |
Shopify | 10% |
WixStores | 6.44% |
Amazon | 3.5% |
Magenta | 1.72% |
MonsterCommerce (acquired by Network Solutions) | 1.26% |
Shopify Plus | 1.19% |
Weebly eCommerce | 1.17% |
29. In November 2022, eCommerce websites had an average 2.10% conversion rate.
E-commerce conversion rates for goods associated with health and well-being are the highest at 4.2%. Arts and crafts ranked second in conversion rates at 4.07%, followed by kitchen and home appliances at 3%.
B2B E-commerce Statistics
30. The global market for business-to-business e-commerce was worth $7,904.0 billion in 2022.
It is forecasted to increase at a 22.8% CAGR between 2023 and 2030.
31. B2B online sales in the US are expected to reach $1.8 trillion in 2023.
This accounts for 17% of B2B sales, up from only 13% in 2019.
32. Manufacturers boosted their B2B e-commerce sales to $543.25 billion in 2021.
The sales went up by 18.4% from $458.70 billion, outpacing success in all manufacturing sales by 1.45 times. The credit goes to the manufacturer’s websites, apps, and B2B marketplaces.

33. Online shopping accounted for 67% of B2B buyers' purchases in 2022.
However, 94% of B2B buyers reported customer experience issues when shopping online.
Metaverse and Social Commerce Statistics
34. In 2022, 33.3% of global internet buyers were more inclined to purchase via Facebook.
34% of respondents preferred Instagram, also operated by Meta, and Tiktok ranked third with 8%.
35. Live streaming enabled US-based online stores generated $17 billion in sales in 2022.
Online shopping revenue via live streaming is anticipated to generate 3X results by 2026, which equals to almost $55 billion.
36. The Chinese live streaming e-commerce market size was valued at 2.27 trillion yuan in 2021.
By 2023, it is predicted that the market for live-streaming commerce in China will continue to rise further and hit $4.9 trillion yuan.
37. The global influencer marketing industry was estimated to be worth $16.4 billion in 2022.
Since e-commerce businesses spend a fortune collaborating with influencers to promote products and increase brand awareness, the industry has more than doubled in size since 2019.
38. By 2025, social commerce is anticipated to grow by 26% and reach $1.2 trillion.
This represents 16.7% of the $7 trillion global e-commerce market.
The most developed market in size and maturity will remain China, while developing nations like India and Brazil will have the highest growth.
Email Marketing for eCommerce Statistics
39. Over 68% of US consumers preferred email communication from brands in 2022.
34% of respondents said brands should contact them via social media.

40. By 2027, the revenue from email marketing is projected to be $17.9 billion.
It was estimated to be worth $7.5 billion in 2020 and is projected to expand at a CAGR of 13.3%.
Third-Party Shopping Marketplaces Statistics
41. In 2021, the top 100 online marketplaces generated global sales of $3.23 trillion.
These marketplaces comprised 67% of all e-commerce sales worldwide that year.
42. Almost 7.5 million sellers used the Etsy marketplace to sell products in 2021.
The platform enabled vendors to reach approximately 96.3 million active buyers that year.
43. In Q1 2021, Facebook Shops announced an average of one million users per month worldwide.
Facebook Stores was used by around 250 million active stores worldwide in 2021.
Shopping Cart Abandonment Rate Statistics
44. All industries combined had an average cart abandonment rate of 69.99% in 2022.
58.6% of American online shoppers have abandoned a cart in the past ninety days, claiming they were only browsing.
45. In 2022, 48% of shopping cart abandonments were due to high additional costs like shipping and tax-related fees.
24% of visitors abandoned their cart because the website required them to register, while 22% did so because they expected faster delivery.
Holiday Online Shopping Statistics
46. On Thanksgiving Day, Americans spent a record-high $5.3 billion on online shipping in 2022.
55% of online sales were driven by mobile purchasing, an 8.3% rise from the previous year.
47. In 2022, Black Friday online sales in the US reached a record $9.12 billion in 2022, a 2.3% rise over the previous year.
Electronics did well, with Apple watches, Airpods, smart speakers, and televisions being the hottest products. Toys were a major market, rising by 285% over the previous year.
48. On Black Friday, Shopify merchants recorded sales worth $3.4 billion in 2022.
The renowned e-commerce platform claimed a 21% gain year-over-year.

49. The worldwide online sales during Cyberweek hit an all-time high of $281 billion in 2022, up 2% from 2021.
US shoppers contributed $68 billion in global sales, an increase of 9% from the previous year. The top discounted categories worldwide were General apparel (34%), cosmetics and skincare (32%), and luxury handbags and apparel (26%).
The Future of Online Shopping
Online shopping is an ever-evolving industry that enables people to shop from the comfort of their homes. Studying and adopting the most recent trends will benefit your brand to stay one step ahead of the competition.
Make sure to use the statistics presented above the next time you decide to develop your online shopping marketing strategy to get ready for the changes that are to come.
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