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28+ Affiliate Marketing Statistics, Facts & Trends

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Affiliate marketing has emerged as one of the most effective ways businesses promote their products and services online. By partnering with affiliates, companies can reach a wider audience and generate more sales.

But what does the current landscape of affiliate marketing look like?

To keep you updated, I researched and developed the latest numbers around affiliate marketing revenue, fraud, demography, and trends.

Whether you’re a seasoned affiliate marketer, a business owner, or just getting started, this piece will provide valuable insights into affiliate marketing and how to stay ahead of the curve.

Top 6 Affiliate Marketing Stats (Editor’s Pick)

  • 3 in every 4 affiliate marketing managers in 2022 had a bachelor’s degree.
  • OkCupid offers a 75% commission in 2023 for each sale.
  • Most affiliate marketers owned one website in 2022.
  • More than half of affiliates said they earned below $10k in revenue in 2021.
  • India’s affiliate industry hit around $300 million in 2021.
  • The affiliate marketing keyword attracted 110.2k search visits in April 2022 in the U.S.

Infographic

top affiliate marketing statistics
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Affiliate Marketing Demographics Statistics

1. More than half of affiliate marketing managers were male in 2022.

In 2022, around 57.5% of total affiliate marketing managers were males, while females were 42.5%.

2. Most affiliate marketing managers were white in 2022.

74.6% of affiliate marketing managers were white, followed by Latinos, with 8.7%. 

Below is a table showing affiliate marketing managers according to race.

Affiliate Marketing Manager Race Percentage Share (%)
White 74.6
Hispanic or Latino 8.7
Asians 8.2
Black or African American 3
American Indian and Alaska Native 0.2
Unknown 5.3

3. White affiliate marketing managers had an average age of 40 (males) and 37 (females).

Black or African American affiliate marketing managers had a median age of 45 for males and 37 for females in 2022. Those with Unknown ethnicity had a 37.5 median age for males and 36 for females.

4. 3 in every 4 affiliate marketing managers in 2022 had a bachelor's degree.

9% of affiliate managers had an associate degree, while 8% had a master’s degree. 

4% had either a high school diploma or other degrees.

5. In 2022, 47.6% of affiliate marketing managers spoke Spanish.

16.7% of affiliate marketing managers in 2022 spoke Portuguese, 14.3% spoke French, 4.8% either Greek or Italian, and 11.8% spoke other languages.

6. 11 in every 25 affiliate marketing managers were aged 40+ in 2022.

39% of affiliate marketing managers were between 30 and 40 years, while 17% were between 20 and 30 in 2022.

Affiliate Marketing Commission Statistics

7. vCommision affiliate programs offer the highest commission percentage in India in March 2023.

vCommission provides a commission of 35%, while other programs like Reseller Club, BigRock Affiliate, and Pabbly Affiliate offer a commission of 30%.

8. Amazon games had the highest commission among Amazon associate product categories in 2022.

Amazon games have a fixed commission income rate of 20%, followed by luxury beauty, luxury stores beauty, and amazon explore with 10%.

9. Surfshark VPN affiliate program offers a commission of 40%.

This affiliate program also has a minimum payout threshold of $100 as of 2023.

10. OkCupid offers a 75% commission in 2023 for each sale.

The eharmony dating affiliate program offers affiliate marketers a commission of up to £70 per subscription. Cupid rewards marketers with a $135 commission for every order they complete.

okcupid commissions and rewards
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11. eBay affiliate program offers marketers a commission of up to 70%.

The commission ranges from 50% to 70%, depending on the type of product sold and payment done through direct deposit or PayPal as of 2022.

12. WebPartner offers a commission rate of $125 per sale.

As of 2023, Dixie Botanicals offers a $50 per sale for purchases made, and Advendor offers a 15% of sales made.

Affiliate Marketing Advertisers Statistics

13. Gary Vaynerchuk was the richest Affiliate Marketer globally in 2021.

Gary Varnichuk’s net worth was projected at $200 million as of 2021. 

Russell Brunson came second with a net worth of over $40 million, while Neil Patel’s was roughly $35 million.

14. 12.3% of affiliates spent 30 to 40 hours weekly on affiliate marketing business in 2022.

6.8% of the affiliates said they spent 20 to 30 hours weekly on affiliate marketing business, while 9.6% said they spent 15 to 20 hours weekly.

15. 19.2% of affiliate marketers had an experience of over five years as of 2021.

Meanwhile, 16.4% of affiliate marketers had 2 to 4 years of experience, while 28.8% had less than six months.

16. Most affiliate marketers owned one website in 2022.

32.9% of affiliate marketers owned one website in 2022, while 27.4% didn’t own a website at all. Meanwhile, 13.7% owned two websites, 8.2% owned three, and 11% owned 5 to 10 websites.

Affiliate Marketing Employment Statistics

17. 69% of affiliate marketing managers worked in the private sector.

As of 2022, 3 in every 10 affiliate marketing managers worked in the public sector, while 1% worked in the Education sector.

18. 2021 saw a 4.59% affiliate marketing managers unemployment rate.

This rate dropped compared to the previous year, which recorded a 4.71% rate.

19. 2 in every 5 affiliate marketing managers in 2022 worked for 1 to 2 years.

16% of affiliate marketing managers worked for less than a year in 2022

13% worked for either 3 to 4 or 5 to 7 years, while 9% worked for either 8 to 10 or 11 years and more.

affiliate marketing managers working experience
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20. 7.25% of senior key accounts managers in affiliate marketing were LGBT in 2022.

9.54% of advertising production managers in affiliate marketing were LGBT, while 16.11% of directors of client relations were LGBT.

Affiliate Marketing Revenue Statistics

21. More than half of affiliates said they earned below $10k in revenue in 2021.

In 2021, 57.55% of global affiliates said they made lower than $10k, while 9.37% didn’t disclose their earnings. Below is a table representing revenue generated from affiliate marketing.

Revenue Generated Share of Respondents (%)
Below $10k 57.55
$10k to $50k 16.21
Undisclosed 9.37
$100k to $150k 7.94
$50k to $100k 5.15
$150k+ 3.78

22. India’s affiliate industry hit around $300 million in 2021.

The affiliate market in India is expected to reach $835 million by 2025 from roughly $300 million in 2021. That’s around a 178% rise from 2021 to 2025.

23. Top US affiliate marketers make $400,000 on average annually as of March 2023.

Top affiliate marketers make around $33,333 monthly, $7,692 weekly, and $192 per hour on average. Average earners in the United States make approximately $177,586 a year, $14,798 monthly, weekly $3,415, and $85 hourly.

Industry-Related Affiliate Marketing Statistics

24. Awin had over 95,700 affiliates in fashion and retail in 2021.

Technology had the second most affiliates, with 32,000 participating in the sector, followed by travel with 9,500 affiliates, and finance and insurance with 4,000 affiliates.

25. In 2021, the retail sector contributed the most to affiliate revenue globally.

44% of affiliate marketing revenue was generated by the retail industry, followed by Telecom and media, which attracted 25%.

Other Affiliate Marketing Statistics

26. William J. Tobin was the first to start affiliate marketing programs.

William J. Tobin started the first affiliate marketing program in 1989

Five years later, his affiliate marketing program generated over $6 million annually.

27. 27.8% of brands used bloggers as a source of traffic for affiliate marketing.

Apart from social media, 18.7% of brands used review sites as their second most channel for affiliate marketing globally in 2021. 14.8% used coupon sites, 7.2% used newsletters, 6.5% used editorial sites, and 23.2% used other channels.

traffic source of brands using affiliate marketing
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28. In April 2022, the affiliate marketing keyword generated 453.9k search visits globally.

In March 2022, the keyword attracted 500.3k search visits and 446k in February 2022 worldwide.

29. The affiliate marketing keyword attracted 110.2k search visits in April 2022 in the U.S.

The keyword saw 118.7k search visits in March 2022 in the United States and 106.2k in February 2022.

30. 79% of businesses use affiliate marketing to interact with current clients.

81% of businesses utilize affiliate marketing to boost revenue, raise brand recognition, and attract customers in 2022.

Go the Affiliate Way!

Affiliate marketing continues to be a powerful tool for businesses looking to increase their online sales and reach new customers. With the rise of social media and influencer marketing, affiliate marketing is expected to become more prevalent in the coming years.

Likewise, learn more about phishing statistics, facts, and trends to stay alert when dealing with affiliate links online.

Interesting Reads:
References:
  1. https://www.zippia.com/affiliate-marketing-manager-jobs/demographics/
  2. https://www.cheggindia.com/earn-online/affiliate-programs-in-india/
  3. https://affiliate-program.amazon.com/help/node/topic/GRXPHT8U84RAYDXZ
  4. https://partnerkin.com/en/blog/articles/top_10_richest_affiliate_marke
  5. https://powerhouseaffiliate.com/blog/affiliate-marketing-statistics-2022/
  6. https://surfshark.com/affiliate
  7. https://www.businessofapps.com/affiliate/dating/
  8. https://www.businessofapps.com/affiliate/revshare/
  9. https://www.statista.com/statistics/1304926/channel-utilization-affiliate-marketing-worldwide/
  10. https://www.statista.com/statistics/1304867/affiliate-annual-revenue-marketing-efforts-worldwide/
  11. https://www.adgully.com/india-s-affiliate-industry-is-on-track-to-hit-835-mn-by-2025-experts-107638.html
  12. https://www.ziprecruiter.com/Salaries/Affiliate-Marketing-Salary
  13. https://www.oberlo.com/blog/affiliate-programs
  14. https://www.zippia.com/advice/affiliate-marketing-statistics/#:~:text=64.48%25%20of%20affiliate,affiliate%20marketers%20use.
  15. https://www.awin.com/us/advertisers#:~:text=Finance%20%26%20insurance%20partners,The%20Culture%20Trip
  16. https://www.statista.com/statistics/1304750/affiliate-marketing-revenue-worldwide/
  17. https://www.zippia.com/advice/affiliate-marketing-statistics/#:~:text=There%20are%2011%2C400%20affiliate%20programs,programs%20in%20the%20U.S.
  18. https://www.forbes.com/sites/forbescoachescouncil/2022/04/04/affiliate-marketing-trends-for-2022-how-to-build-better-campaigns/?sh=2a6df63f3297
  19. https://www.zippia.com/advice/affiliate-marketing-statistics/#:~:text=Affiliate%20marketing%20links,average%201%2D2%25.
  20. https://www.statista.com/statistics/693438/affiliate-marketing-spending/
  21. https://moreniche.com/blog/a-brief-history-of-affiliate-marketing/
  22. https://infogram.com/affiliate-marketing-keyword-research-may-21-april-22-1hnq410pvojvk23
  23. https://boostiny.com/decoding-the-most-popular-affiliate-marketing-channels/
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