Videos are widely used by marketers, content creators, and businesses to improve brand awareness, enhance conversions and market different products and services on Facebook.
But how effective are Facebook videos and do they justify the loyalty they command amongst users and businesses?
Our curated list of current and relevant statistics, facts, and trends will help you understand why Facebook video is Meta’s golden egg.
Top 6 Facebook Video Stats (Editor’s Pick)
- Influencer videos accounted for 60% of all US Facebook views between January and July 2022.
- Reels accounted for 3.3% of Facebook ad impressions during the Cyber Five in 2022.
- The optimal Facebook video length in 2021 was 2-5 minutes.
- In 2022, 86% of video marketers used Facebook.
- 52% of marketers preferred using videos for Facebook Ads in 2021.
- 65% of video marketers planned to use Facebook videos for their marketing campaigns in 2022.
Infographic
<a href="https://vpnalert.com/resources/facebook-video-statistics/" target="_blank" data-wpel-link="internal"><img src="https://vpnalert.com/wp-content/uploads/2023/05/top-6-facebook-video-statistics.png" alt="Top 6 Facebook Video Statistics" width="768" border="0" height="764.17910447761" loading="lazy" fetchpriority="low" srcset="https://vpnalert.com/wp-content/uploads/2023/05/top-6-facebook-video-statistics-768x764.png 768w, https://vpnalert.com/wp-content/uploads/2023/05/top-6-facebook-video-statistics-1024x1019.png 1024w, https://vpnalert.com/wp-content/uploads/2023/05/top-6-facebook-video-statistics-150x150.png 150w, https://vpnalert.com/wp-content/uploads/2023/05/top-6-facebook-video-statistics.png 1206w" sizes="auto"></a>
General Facebook Video Statistics
1. Influencer videos comprised 60% of all US Facebook views between January and July 2022.
Media companies accounted for 30% of all Facebook video views in the same period, followed by brand & aggregator content at 10%.
2. As of October 2022, Facebook video posts accounted for 17.1% of total Facebook posts.
In comparison, link posts accounted for the majority (52.4%), followed by photo posts (28.8%) and status posts (1.8%).
<a href="https://vpnalert.com/resources/facebook-video-statistics/" target="_blank" data-wpel-link="internal"><img src="https://vpnalert.com/wp-content/uploads/2023/05/facebook-posts-type.png" alt="Facebook Posts by Type" width="768" border="0" height="459.27654609102" loading="lazy" fetchpriority="low" srcset="https://vpnalert.com/wp-content/uploads/2023/05/facebook-posts-type-768x459.png 768w, https://vpnalert.com/wp-content/uploads/2023/05/facebook-posts-type-300x179.png 300w, https://vpnalert.com/wp-content/uploads/2023/05/facebook-posts-type-1024x612.png 1024w, https://vpnalert.com/wp-content/uploads/2023/05/facebook-posts-type-1536x919.png 1536w, https://vpnalert.com/wp-content/uploads/2023/05/facebook-posts-type.png 1714w" sizes="auto"></a>
3. Facebook video posts had a 0.08% engagement rate as of October 2022.
This figure was lower than the engagement rates for photo posts (0.12%) and status posts (0.11%) but higher than the 0.04% engagement rate for link posts.
4. Facebook Reels launched in over 150 countries in February 2022.
During this launch, Facebook also increased creator revenues by introducing direct revenue generation options (ad revenue share, fan support) and other monetization products (in-stream Ads, stars).
5. Reels accounted for 3.3% of Facebook ad impressions during the Cyber Five in 2022.
In contrast, Instagram Reels accounted for 5.4% of US Instagram ad impressions in 2022, up from 0.9% in 2021.
Facebook Video Metrics Statistics
6. The best time to post Facebook videos in 2022 was 12-1 pm.
Early mornings between 9-11 am were equally suitable for posting Facebook videos.
7. As of February 2022, the maximum Facebook video length was 240 minutes.
Facebook Marketplace videos also had a 240-minute maximum length, compared to in-stream videos with a 5-120 seconds maximum length.
The table below summarizes the Facebook video lengths according to video post type.
| Video Post Type | Duration |
|---|---|
| Facebook feed | 240 minutes |
| Facebook marketplace | 240 minutes |
| Facebook in-stream | 5-120 seconds |
| Facebook stories | 1-120 seconds |
| Facebook search results | 240 minutes |
8. Pre-recorded Facebook videos had lower engagements compared to Live videos in 2021.
Facebook videos for a 0-5,000 audience had a 1.11% engagement rate compared to a 2.44% engagement rate for Live videos.
The table below breaks down engagement rates by audience size and video post format.
| Audience Size | Live Video | Pre-Recorded Video |
|---|---|---|
| 0-5,000 | 2.44% | 1.11% |
| 5,000-10,000 | 1.12% | 0.59% |
| 10,000-50,000 | 0.76% | 0.46% |
| 50,000-100,000 | 0.42% | 0.44% |
| 100,000+ | 0.24% | 0.25% |
9. Facebook videos with less than 10-word captions enjoyed a 0.44% engagement rate.
According to a 2021 study, Facebook videos with 10-20 word captions enjoyed a 0.38% engagement, 20-30 word captions got a 0.29% engagement rate, and 30+ word caption videos had a 0.36% engagement rate.
10. Vertical Facebook videos worked best for all audience sizes.
According to 2021 data, vertical Facebook videos had the highest engagement rate of all Facebook video formats.
The table below summarizes Facebook video engagement rate by audience size and video formats.
| Audience Size | Vertical Video | Landscape Video | Square Video |
|---|---|---|---|
| 0-5,000 | 1.77% | 1.43% | 0.80% |
| 5,000-10,000 | 0.81% | 0.75% | 0.43% |
| 10,000-50,000 | 0.70% | 0.55% | 0.34% |
| 50,000-100,000 | 0.66% | 0.42% | 0.35% |
| 100,000+ | 0.40% | 0.23% | 0.20% |
11. For accounts with 0 to 5,000 audiences, Facebook videos guaranteed a 29.66% click-through rate (CTR).
According to a 2021 survey, the average CTR for Facebook video posts was 7.97%.
The table summarizes the average Facebook video CTR by audience size.
| Audience Size | CTR |
|---|---|
| 0-5,000 | 29.66% |
| 5,000-10,000 | 5.75% |
| 10,000-50,000 | 7.86% |
| 50,000-100,000 | 5.22% |
| 100,000+ | 1.89% |
12. The optimal Facebook video length in 2021 was 2-5 minutes.
However, Facebook videos between 5-10 minutes viewed by a 0-5,000 audience had the highest engagement rate of 2.93%.
The table below summarizes Facebook video CTRs by audience size and video length.
| Audience/Length | <1 Min | 1-2 Min | 2-5 Min | 5-10 Min | 10-20 Min | 20-60 Min |
|---|---|---|---|---|---|---|
| 0-5,000 | 0.87% | 1.12% | 1.56% | 2.93% | 2.11% | 2.15% |
| 5,000-10,000 | 0.42% | 0.71% | 1.01% | 0.97% | 1.22% | 1.01% |
| 10,000-50,000 | 0.32% | 0.51% | 0.82% | 0.94% | 1.17% | 0.62% |
| 50,000-100,000 | 0.29% | 0.47% | 0.76% | 0.77% | 0.62% | 0.34% |
| 100,000+ | 0.18 | 0.26% | 0.34% | 0.32% | 0.29% | 0.20% |
Facebook Video Usage Statistics
13. In 2022, 86% of video marketers used Facebook.
In comparison, 90% of video marketers used YouTube, while 79% used Linkedin.
The table below highlights the video channels used by marketers in 2023.
| Video Channel | % of Users |
|---|---|
| YouTube | 90% |
| 86% | |
| 79% | |
| 79% | |
| Webinar | 60% |
14. 52% of marketers preferred using videos for Facebook Ads in 2021.
In contrast, 48% of marketers used images for Facebook Ads.
Facebook Video Marketing Statistics
15. Facebook video marketing usage rose to 15.5% in 2021.
This is a 3.5% year-on-year increase from the 12% video usage reported in 2020.
16. 65% of video marketers planned to use Facebook videos for their marketing campaigns in 2022.
This represented a 5% decrease from the 70% of video marketers that used Facebook videos in 2021. In comparison, 88% and 68% of video marketers planned to use YouTube and LinkedIn for their marketing campaign videos in 2022.
17. 58% of Marketers used Facebook to publish videos in 2022.
In comparison, 49% of marketers used Instagram, while 47% used YouTube.
Another 18% and 11% of marketers used LinkedIn and TikTok, respectively, to publish their marketing videos.
<a href="https://vpnalert.com/resources/facebook-video-statistics/" target="_blank" data-wpel-link="internal"><img src="https://vpnalert.com/wp-content/uploads/2023/05/social-channel-usage-video-marketers.png" alt="Social Channel Usage by Video Marketers" width="768" border="0" height="784" loading="lazy" fetchpriority="low" srcset="https://vpnalert.com/wp-content/uploads/2023/05/social-channel-usage-video-marketers-768x784.png 768w, https://vpnalert.com/wp-content/uploads/2023/05/social-channel-usage-video-marketers-294x300.png 294w, https://vpnalert.com/wp-content/uploads/2023/05/social-channel-usage-video-marketers-1003x1024.png 1003w, https://vpnalert.com/wp-content/uploads/2023/05/social-channel-usage-video-marketers.png 1200w" sizes="auto"></a>
18. In 2022, 68% of B2C marketers wanted to learn more about Facebook videos compared to 55% of B2B marketers.
Research data showed that more marketers (75% of B2C and 63% of B2B marketers) wanted to learn more about Instagram videos instead.
19. 59% of marketers believed Facebook was the most effective video marketing channel in 2022.
In comparison, 78% of video marketers believed that YouTube was the most effective, compared to 69% who believed in Linkedin Videos.
The table below highlights the top five most effective video marketing channels in 2022, according to video marketers.
| Video Marketing Channel | % of Effectiveness |
|---|---|
| YouTube | 78% |
| 69% | |
| 67% | |
| 59% | |
| Webinar | 49% |
Facebook Video Demographics Statistics
20. As of September 2021, 45% of 18-24-year old American digital video viewers watched videos on Facebook.
That compared to individuals over 25 years old, comprising 49% of American digital video viewers who also watched Facebook videos.
21. Facebook video posts in the Netherlands showed the highest post engagement rate of 0.15% in Q4 2021.
Photo posts had the least engagement rate at 0.11%, lower than the average engagement rate (0.13%) across all Facebook post types.
22. In 2021, 25% of respondents in a US survey watched Facebook videos.
In contrast, 35% and 19% watched videos on YouTube and TikTok, respectively, while 8% used Instagram.
23. 25% of Vietnamese Generation Z consumers used Facebook for short videos in Q1 2021.
In contrast, 49%, 16%, and 5% of Generation Z consumers used TikTok, YouTube, and Instagram to watch short videos.
<a href="https://vpnalert.com/resources/facebook-video-statistics/" target="_blank" data-wpel-link="internal"><img src="https://vpnalert.com/wp-content/uploads/2023/05/vietnamese-gen-z-social-media-consumers.png" alt="Vietnamese Gen Z Social Media Video Consumers" width="768" border="0" height="405.50758459743" loading="lazy" fetchpriority="low" srcset="https://vpnalert.com/wp-content/uploads/2023/05/vietnamese-gen-z-social-media-consumers-768x406.png 768w, https://vpnalert.com/wp-content/uploads/2023/05/vietnamese-gen-z-social-media-consumers-300x158.png 300w, https://vpnalert.com/wp-content/uploads/2023/05/vietnamese-gen-z-social-media-consumers-1024x541.png 1024w" sizes="auto"></a>
24. As of November 2021, 60.8% of Americans preferred watching short-form videos on Facebook.
In comparison, 78% of Americans preferred watching short-form videos on YouTube, while 54% preferred TikTok.
25. 25% of Vietnamese Generation Xers used Facebook to watch short videos in Q1 2022.
Another 41% preferred YouTube, while 22% chose TikTok to watch short videos.
26. In Q1 2022, 32% of Vietnamese Generation Y consumers used Facebook to watch short videos.
In comparison, 39% and 21% of this group used TikTok and YouTube to watch short videos, respectively.
27. 28% of Vietnamese consumers across all ages preferred using Facebook for short videos in 2022.
Q1 2022 research also shows that 25% of these consumers opted for YouTube, while a more significant 37% picked TikTok to watch short videos.
28. As of January 2021, 34% of UK children used Facebook to watch video content.
In contrast, 87% of UK children used YouTube to watch video content in the reporting period.
The table below summarizes the leading platforms that UK children used to watch video content in 2021.
| Platform | % of Users |
|---|---|
| YouTube | 87% |
| TikTok | 47% |
| 37% | |
| 34% | |
| Snapchat | 33% |
Enjoy Facebook Videos
Facebook videos are not going away anytime soon. And although serious contenders like TikTok have entered the scene, Facebook videos are still relevant to millions of shoppers, businesses, and marketing agencies worldwide.
Our reliable list of Facebook video facts and trends provides actionable information relevant to any Facebook video user. Also, read our intriguing YouTube and Twitter statistics articles for more social media statistics and trends in 2023.
- https://www.socialinsider.io/blog/facebook-video-study/#videousage
- https://www.statista.com/statistics/1346688/facebook-video-view-creator-category-usa/
- 25 Latest Facebook Video Statistics, Facts, And Trends (2023) (bloggingwizard.com)
- Netherlands: Facebook post engagement rates by type 2021 | Statista
- The Connected Consumer Q1 2022 (hubspotusercontent-na1.net)
- U.S. social media platforms to watch short videos 2021 | Statista
- Platforms used by children in the UK to watch online videos 2021 | Statista
- Wyzowl-Video-Survey-2022.pdf
- Social Media Marketing Industry Report (socialmediaexaminer.com)
- Wyzowl-Video-Survey-2023.pdf
- Wyzowl-Video-Survey-2021.pdf
- Videoleap | Blog | When Is the Best Time to Post Videos on Facebook? (videoleapapp.com)
- Facebook video requirements chart
- https://databox.com/videos-vs-images-in-facebook-ads#do
- Facebook brand video engagement by account size 2021 | Statista
- The Global State of Digital in October 2022 — DataReportal – Global Digital Insights
- Launching Facebook Reels Globally and New Ways for Creators to Make Money | Meta (fb.com)
- Cyber Five 2022: Black Friday and Cyber Monday Ad Trends Across Google, Amazon and Meta (tinuiti.com)
- DRAFT-Digital-2022-October-Statshot-Report.pdf (widen.net)
- US Social Video Usage 2022 – Insider Intelligence Trends, Forecasts & Statistics
- The Best Social Media Platforms for Video Content in 2022 [Consumer Data] (hubspot.com)
