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30+ Squarespace Statistics and Trends

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Squarespace is one of the most popular content management systems, and it powers many websites online. But how well do you know Squarespace?

If you have been a long-time Squarespace user or plan to open a website, here are some interesting statistics and trends for your enlightenment.

Top 6 Squarespace Statistics (Editor’s Pick)

  • The highest-paid Squarespace job is Director of Sales.
  • Squarespace is the 4th largest CMS platform as of 2023.
  • As of 2022, 66% of Squarespace customers are small-sized companies.
  • Squarespace processed about $5.7 billion of e-commerce transactions in 2021.
  • Sales and Marketing spent $339.97 million in 2021.
  • Female users outnumber male users on Squarespace.

Infographic

top 6 squarespace statistics
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General Squarespace Statistics

1. Squarespace was founded in 2004 by Anthony Casalena.

Squarespace is 19 years old and was created by Anthony Casalena using a $30,000 loan from his parents.

2. Squarespace founder, Anthony Casalena, is worth $1.2 billion as of 2023.

This puts Casalena at number 2,190 in the Forbes list of the wealthiest people in the world.

3. As of 2021, Squarespace had 1600 employees. 90.13% of them were in the US.

This is an increase of 344 employees from 2020. Of this, 1,442 live and work from the United States, with the remaining 158 spread across the European Union.

4. The highest-paid Squarespace job is Director of Sales.

The Director of Sales at Squarespace takes home an estimated $213,482 annually. Meanwhile, the lowest-paid Squarespace employees are Marketing Associates, who earn $48,429 annually.

5. Squarespace bought Tock in 2021.

Tock is a popular restaurant reservation system acquired by Squarespace for $400 million. Other notable acquisitions by Squarespace include Brace (2015), Acuity Scheduling (2019), and Unfold (2019).

6. Squarespace won multiple awards in 2022.

Notable ones include Happiest Employees, Best HR Teams, Best Places to Work in New York, and Best Company Perks & Benefits.

squarespace award statistics
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7. Squarespace was publicly listed in 2021.

This affected Squarespace share prices, causing them to dip immediately by 13%.

Squarespace Subscriber Statistics

8. Squarespace had 4.08 million subscribers as of 2021.

Squarespace subscriptions have been on an upward trajectory since its creation. 

2020 ended with 3.66 million subscriptions.

9. 1% of the top 1,000,000 websites use Squarespace.

Only 0.8% of the top 1,000 websites run on Squarespace as of February 2023.

10. Squarespace’s subscription revenues increased by 22% in 2021.

Squarespace made $813.06 million in 2021 from user subscriptions. 

This was a massive increase from the $664.739 million it made in 2020.

Squarespace Market Share Statistics

11. Squarespace is the 4th largest CMS platform as of 2023.

At the close of January 2023, Squarespace’s web hosting market share stood at 3%.

CMS Platform Market Share (Jan 2023)
WordPress 63.7%
Shopify 5.7%
Wix 3.6%
Squarespace 3.0%
Joomla 2.7%

12. Squarespace Online Stores is the 2nd largest e-commerce software platform as of 2022.

Squarespace’s e-commerce branch has a 14.49% share of the online shopping software platforms. It came second after WooCommerce, which has a 36.68% share.

13. As of 2023, 3.1% of websites globally are powered by Squarespace.

That translates to about 4,868,679 websites. Some popular websites hosted on Squarespace include Ranker.com, FT.com, and Remitly.com.

14. As of 2022, 66% of Squarespace customers are small-sized companies.

Companies with less than 50 employees take the most significant share of Squarespace subscriptions. This is followed by medium-sized companies (23%) and large companies (12%).

15. The food and drink industry uses Squarespace the most as of 2023.

2.55% of companies in the food and drink industry run their websites on Squarespace. See other industries in the table below:

Industry Vertical Popularity
Food & Drink 2.55%
Arts & Entertainment 2.03%
Science & Education 1.10%
Community & Society 1.05%
Others 93.27%

16. Squarespace had 6.8% of the market share in web hosting in 2022.

This represented 853,047 companies that hosted their official websites on Squarespace. Notable companies using this platform include Blackfriars Group and MongoDB Inc.

Squarespace Revenue Statistics

17. Squarespace generated $754.2 million in 2021.

This came from the 3.79 million individual subscriptions that year, representing a 35% increase from the total revenue generated by Squarespace in 2020.

18. The Squarespace Commerce segment accounted for 29.3% of Squarespace's 2021 revenue.

Squarespace pulled in $229.515 million through the Squarespace Commerce segment.

19. Squarespace has a market cap of $3.15 billion as of February 2023.

Squarespace share price currently stands at $23.06. This market cap makes it the 3,115th most valuable company in the world.

20. Squarespace’s highest market cap was 8.23 billion.

This was achieved on 30th June 2021. The lowest-ever valuation was $2.02 billion in May 2022.

21. Squarespace processed about $5.7 billion of e-commerce transactions in 2021.

This was a massive increase from the $3.9 billion it processed in 2020.

squarespace e-commerce transactions statistic
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22. The United States accounted for 70.7% of Squarespace revenue in 2021.

The United States market was the most significant contributor to Squarespace’s revenue in 2021, bringing in about $127 million.

Squarespace Expenses Statistics

23. Squarespace spent $190.371 million on Research & Development in 2021.

This was an increase of $54,767 from the 2020 spending.

24. Squarespace administrative expenses hit a new high in 2021.

Due to the listing on the NYSE, the general and administrative costs increased to 367.95 million, representing a 573.13% spike.

25. Sales and Marketing spent $339.97 million in 2021.

In the same period, Squarespace’s advertising expenses increased to $274,200, more than the $220,152 spent in 2020.

Squarespace Demographic Statistics

26. Most Squarespace subscriptions come from the United States as of 2023.

50.18% of Squarespace subscriptions come from the United States in 2023, a 16.07% increase from 2022.

Market Subscription Share Change From 2022
The United States 50.18% +16.07%
The United Kingdom 7.26% +25.22%
Russia 5.94% -5.54%
Canada 5.44% +29.58%
Australia 5.12% +23.08%
Others 26.06% -

27. Female users outnumber male users on Squarespace.

50.95% of Squarespace users are female, while the remaining 49.05% are male.

28. The 25 - 34 age group is the highest subscriber of Squarespace services.

31.60% of Squarespace users are aged between 25-34, with those above 65 accounting for only 5%.

Age Group Percentage of Total Users
18 - 24 22.04%
25 - 34 31.60%
35 - 44 19.80%
45 - 54 13.52%
55 - 64 8.04%
65+ 5.00%

Squarespace Traffic Statistics

29. Squarespace received an average of 33 million visitors between Nov 2022 and Jan 2023.

The official Squarespace website also had a 45.93% bounce rate, with the average times spent by visitors around 7 minutes and 7 seconds.

30. Direct traffic is the largest traffic source for Squarespace in 2023.

40.83% of traffic on the official Squarespace website came from direct channels, while display contributed the lowest traffic.

Traffic Source Share
Direct channels 40.83%
Referrals 38.52%
Organic Search 13.79%
Social 2.39%
Paid Search 2.29
Mail 1.51%
Display 0.68%

31. YouTube is the leading social media traffic source for Squarespace in 2023.

On the Social Media side, YouTube is responsible for 39.67% of the total traffic that Squarespace website receives as of 2023. Other contributors include Facebook (13.20%), Instagram (9.58%), Reddit (9.15%), and Twitter (8.71%)

Final Word

With 3.1% of websites running on Squarespace in 2023, you can tell that the CMS platform is slowly gaining ground and may even catch up to WordPress one day. 

Don’t forget to check our WordPress statistics and trends if you want to compare the platforms!

Interesting Reads:
References:
  1. https://www.squarespace.com/press-coverage/2014/5/22/the-story-behind-squarespaces-rapid-growth
  2. https://www.forbes.com/profile/anthony-casalena/?sh=297f4343c884
  3. https://w3techs.com/technologies/history_overview/content_management/ms/y
  4. https://www.wallstreetzen.com/stocks/us/nyse/sqsp/statistics#link-3-0-0
  5. https://www.comparably.com/companies/squarespace/salaries
  6. https://www.statista.com/statistics/710207/worldwide-ecommerce-platforms-market-share/
  7. https://www.wallstreetzen.com/stocks/us/nyse/sqsp/statistics#1-user-usage-statistics
  8. https://enlyft.com/tech/products/squarespace
  9. https://www.similartech.com/technologies/squarespace
  10. https://www.sec.gov/Archives/edgar/data/1496963/000110465921054936/tm213918-9_s1a.htm
  11. https://companiesmarketcap.com/squarespace/marketcap/
  12. https://www.crunchbase.com/search/acquisitions/field/organizations/num_acquisitions/squarespace
  13. https://trends.builtwith.com/cms/Squarespace
  14. https://africa.businessinsider.com/retail/website-builder-squarespace-buys-tock-the-reservation-platform-that-pivoted-to-help/502zsmk
  15. https://www.comparably.com/companies/squarespace/awards
  16. https://www.nasdaq.com/articles/squarespace-ipo-leaves-space-for-questioning-2021-05-23
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