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15+ YouTube Shorts Statistics, Facts & Trends

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YouTube, where 500 hours of videos are uploaded every minute, rolled out its short-form content section called YouTube Shorts in 2020.

And since then, YouTube Shorts has had more users than TikTok.

Suppose you are a video creator, a marketer, or a business owner, who creates videos on YouTube, here are a few interesting YouTube Shorts statistics that you should know.

6 Interesting YouTube Shorts Statistics (Editor’s Pick)

  • Over 1.5 billion people watched YouTube Shorts monthly in 2022.
  • 59% of Gen Z said they watch short-form videos to discover new things to watch.
  • 54% of YouTube Shorts audience comprised of male users in 2022.
  • YouTube Shorts generated 29 million user engagements in the US in September 2022.
  • “Nas Daily” amassed over 3.2 billion views on his Shorts as of April 2022.
  • YouTube launched Shorts in India first in 2020.

Infographic

youtube shorts statistics
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General YouTube Shorts Statistics

1. Over 1.5 billion people watched YouTube Shorts monthly in 2022.

TikTok reported only 1 billion active users on its platform compared to YouTube Shorts, which is growing 135% yearly.

2. YouTube Shorts amassed over 50 billion views daily as of February 2022.

This was compared to just 30 billion daily worldwide views recorded in June 2021.

Furthermore, by the start of 2022, YouTube shorts had racked up 5 trillion views.

3. YouTube launched Shorts in India first in 2020.

YouTube launched Shorts in the US shortly after, and it is currently available in more than 100 countries.

4. The recording limit of a YouTube Short was increased to 60 seconds in 2022.

When Shorts was first launched in India in 2020, the recording limit of a Shorts video was 15 seconds.

youtube shorts recording limit
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5. "Power Tools Racing Is INTENSE!!" is the most-viewed YouTube Shorts.

It had over 760 million views, 20 million likes, and 11,000+ comments as of mid-March 2023.

6. In 2022, "Diver craks Egg at 45 ft Deep" was the most popular Shorts video in the US.

Followed by “Sarah Trust Challenges,” “Come with me to shave my fluffy dog!” and others.

Rank Channel YouTube Shorts Title
1 Shangerdanger Diver craks Egg at 45 ft Deep
2 Hingaflips Sarah Trust Challenges
3 Brodie That Dood Come with me to shave my fluffy dog
4 Chris Ivan Dave and Busters Bet Me 1000 Tickets I Couldn’t Do THIS...
5 Jay & Sharon That GAP Between Your Car Seat and Center Console

7. “Super Thanks” will be available to all YouTube Shorts creators from 2023.

Shorts viewers can use this to tip the creators, and 70% of the Super Thanks revenue goes to the creator.

8. Creators can monetize their YouTube Shorts starting February 1, 2023.

Creators who monetize their Shorts will receive 45% of the earned revenue.

The requirements set by YouTube for applying for monetization are as follows:

  • New dedicated Shorts channels: Need to have 1,000 subscribers and 10 million Shorts views in the last 90 days.
  • Main Channel: Need 1,000 subscribers and 4,000 hours of public watch time on long-form videos to monetize Shorts on their main channel.

9. MrBeast is one of the top creators with the most Shorts views.

MrBeast has released 5 Shorts as of March 2023 and has garnered over 1.5 billion views.

10. “Nas Daily” amassed over 3.2 billion views on his Shorts as of April 2022.

“World’s Tallest Man #12,” one of his most-watched Shorts videos as of March 2023, had 83 million views.

YouTube Shorts Age Demography

11. 59% of Gen Z said they watch short-form videos to discover new things to watch.

In 2022, 55% of Gen Z agreed they watched videos other viewers would not be interested in.

12. 54% of male users used YouTube Shorts compared to females as of 2022.

Females accounted for 46% of the YouTube Shorts market share.

13. YouTube Shorts is popular among short-form video consumers in South Korea.

In 2022, nearly 74.8% of South Koreans used YouTube Shorts to watch short-form content, followed by Instagram Reels (53.4%) and TikTok (43.4%).

YouTube Shorts vs. Instagram Reels vs. TikTok

14. YouTube Shorts generated 29 million user engagements in the US in September 2022.

TikTok generated 1 billion American user engagements in the same month, and Instagram Reels amassed 2 billion.

youtube vs tiktok vs instagram user engagement statistics
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15. YouTube Shorts creators cannot insert a product link in their Shorts as of March 2023.

However, TikTok and Instagram let users insert a product link in their short-form content.

16. You can schedule your videos on YouTube Shorts.

Instagram and TikTok lacked a scheduling feature as of March 2023

Instead, creators can save their videos as drafts and publish them manually at a planned time.

17. As of March 2023, the character limit for YouTube Shorts’ title is 100, and the description could be 5,000 characters long.

In contrast, Instagram Reels’ maximum caption character length was 2,200 characters, followed by TikTok, whose maximum character length for captions is 150.

18. Between June 2021 - June 2022, YouTube Shorts users averaged 1 hour and 21 minutes daily on the platform.

This was behind TikTok’s daily average of 1 hour and 27 minutes but ahead of Instagram Reels’ 41 minutes.

The Future of Short-Form Content?

YouTube is the second-most visited website on the planet, and within three years, YouTube Shorts has already surpassed TikTok in views and user base.

YouTube also has all the resources to make Shorts a market leader in short-form content.

For more information on how YouTube has dominated the long-form video content market for almost 20 years, check out our YouTube Statistics article.

Interesting Reads:
References:
  1. https://techcrunch.com/2022/06/15/youtube-shorts-tops-1-5b-logged-in-users-monthly-users-touted-as-feeder-to-long-form-content/
  2. https://blog.youtube/inside-youtube/letter-susan-our-2022-priorities/
  3. https://www.statista.com/statistics/1364763/youtube-shorts-total-daily-views/
  4. https://www.demandsage.com/youtube-stats/
  5. https://www.financialexpress.com/life/technology-youtube-shorts-big-feature-update-to-let-creators-add-longer-music-tracks-to-videos-know-more-details-2818466/
  6. https://www.youtube.com/watch?v=vvoa-1DCL5s
  7. https://www.statista.com/statistics/1351087/top-youtube-shorts-videos/
  8. https://www.searchenginejournal.com/youtube-monetizing-shorts/465139/
  9. https://www.searchenginejournal.com/youtube-shorts-monetization-how-revenue-sharing-works/478652/
  10. https://www.tubebuddy.com/blog/youtube-shorts-superstars/
  11. https://www.thinkwithgoogle.com/marketing-strategies/video/2022-youtube-trends/
  12. https://www.androidauthority.com/tiktok-vs-youtube-shorts-vs-instagram-reels-3219063/
  13. https://www.statista.com/statistics/1284752/south-korea-most-used-short-form-content-channels/
  14. https://www.statista.com/statistics/1359917/us-social-video-engagement/
  15. https://www.socialpilot.co/tiktok-marketing/reels-vs-tiktok-vs-shorts
  16. https://www.navigatevideo.com/news/instagram-reels-vs-tiktok-vs-youtube-shorts-which-is-better
  17. https://www.youtube.com/watch?v=mt_LOoGgf0g