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45+ Tinder Statistics + Infographic

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How many swipes would it take you to find the love of your life on Tinder?

I don’t have the answer, but I can share some exciting Tinder statistics, facts, and trends with you to better understand the online dating platform.

And who knows, you might find some tips here to avoid a Tinder Swindler.

Top 6 Tinder Statistics (Editor’s Pick)

  • Tinder boasted a 29.17% US online dating market share in 2022.
  • Tinder was the third most dominant (6%) online dating service for 35+ year-olds in 2022.
  • 3 in 4 US Tinder users in 2022 were male.
  • Tinder lost about 300 million subscribers between Q3 and Q4 of 2022.
  • Tinder recorded over $1.79 billion in revenue in 2022.
  • Tinder first introduced the “Block Profile” feature to Android devices in 2023.

Infographic

top 6 tinder statistics
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General Tinder Statistics

1. Tinder was launched on September 12, 2012, and is headquartered in California.

And as of 2022, the app had been downloaded over 530 million times globally.

2. There was a 49% surge in young Tinder singles adding the term “situationship” to their bios in 2022.

This was most common among 18–25-year-olds surveyed between January to October 2022.

3. “Mini-golf” as a date option was mentioned in 56% of surveyed Tinder bios in 2022.

Also on the surge were other unconventional date options like picnics (43%) and drive-ins (34%).

4. 3 in 4 Tinder singles surveyed in 2022 wanted a potential partner interested in social issues.

In fact, Tinder singles taking an interest in activism and voter rights increased by 84% and 37% in the year.

5. In 2022, 18–25-year-old Tinder users with the Passport feature used it about 9 times monthly, on average.

US Tinder Passport holders frequented London, Tokyo, and Seoul.

6. Tinder boasted a 29.17% US online dating market share in 2022.

This put it ahead of other top three contenders like Bumble (26.04%) and Hinge (18.75%).

7. Tinder had an 84% brand awareness in the USA as of 2022.

Likewise, 37% of Americans using online dating services liked Tinder.

tinder brand awareness in the usa
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8. Tinder stopped pricing its services according to users' ages in the US and Australia in 2021.

It did the same in the UK in early 2022 and promised to ban such age-based price discrimination worldwide by June 2022.

Tinder Demographic Statistics

9. In 2022, more than 25% of surveyed Tinder singles in the US, UK, and Australia drank less on dates compared to 2021.

Outside of dates, another 72% of these surveyed 18–24-year-olds claimed to either not drink at all or only occasionally.

10. 73% of Tinder singles in 2022 preferred to match with someone who had clear intentions and good hygiene over good looks.

Only 56% of respondents across both genders in the survey spanning the United States, United Kingdom, and Australia would prioritize a match’s good looks over anything else.

11. The majority (79%) of young singles on Tinder in 2022 looked for loyalty in their potential partners.

In second (78%) were those who prioritized respect, while 61% wanted an open-minded match.

12. As of 2022, Tinder was available in 190 countries.

The online dating app was also offered in 45+ languages, capturing mostly 18–25-year-olds.

13. Tinder enjoyed a 52% penetration rate among 18–24-year-old users globally in 2022.

Bumble had a 34% share of this market, while Match.com managed a 19% share for third place.

14. Tinder was the third most dominant (6%) online dating service for 35+ year-olds in 2022.

While it tied with Bumble, they were both bested by Match.com (14%) and eHarmony (9%) in this demographic.

15. 2021 data shows that 35% of Tinder users were aged 18-24.

This made them the most dominant age group, followed by 25-34 (25%), 35-44 (20%), 55+ (10%), and 45-54 (8%) year-olds.

16. 3 in 4 US Tinder users in 2022 were male.

This gap was more significant in India, but European countries were almost evenly balanced in their male-female ratio.

gender among users on tinder in the us
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17. Tinder was downloaded over 2.62 million times by North American and Latin American users in September 2022.

Users in the EMEA regions came close as they were responsible for more than 1.866 million downloads in the same timeframe. APAC region users contributed 1.752 million downloads.

18. Tinder had about 171,000 more average monthly US downloads than second-placed Bumble in 2022.

The Tinder app was downloaded 957,000 times monthly in the USA, ahead of Bumble’s 786,000.

19. Almost 3 in 10 (28%) American online dating service users surveyed in 2022 were likely to use Tinder again.

Further data crunching also shows that this represented a 76% brand loyalty to Tinder across US online dating app users.

20. As of July 2022, 51% of the LGB community who used online dating apps had also used Tinder.

This beat the share of straight individuals (45%) using online dating that had also been on Tinder before.

21. Hispanics (21%) were the most prominent US ethnic group to have ever used Tinder as of July 2022.

In second place were English-speaking Asians (16%), edging out Black Americans (15%) and White Americans (12%).

22. American adult women in 2022 were likelier to have used Tinder than other online dating platforms.

10% of surveyed American adult women had used Tinder during the July 2022 survey. This was the same share that had used Match.com, beating the 7% share that had ever used Bumble.

23. Tinder (18%) was the likeliest online dating app ever used by American adult males in 2022.

This was twice the share that had ever used Match (9%) and ahead of the American adult males in this age range who had ever used Bumble (10%).

24. Tinder’s share of 18–24-year-old US male users dropped from 17.8% in Q4 2021 to 16.3% in Q4 2022.

However, its share of users in other age groups grew simultaneously.

Age Range Q4 2021 Q4 2022
18-24 17.8% 16.3%
25-34 27.9% 29.7%
35-44 11.6% 11.7%
45-54 6.1% 7.3%
55+ 3.5% 3.7%

25. Between Q4 2021 and Q4 2022, Tinder lost 1% of its 18–24-year-old US women users.

The only US women age group that saw a growing user base on Tinder in the period were the 35–44-year-olds (5.3% vs 5.8%).

Tinder Usage Statistics

26. Tinder’s Blind Date feature was used about 200,000 times daily between March and August 2022.

Note that at the end of Q1 2022 (March), Tinder had 10.7 million subscribers.

By Q3 2022 (including August), the online dating service boasted 11.1 million subscribers.

27. Tinder lost about 300 million subscribers between Q3 and Q4 of 2022.

The online dating service’s membership dipped from 11.1 million to 10.8 million across both timeframes.

28. About 20% of Tinder's US users in 2021 used the online dating service for over 2/3 of every month.

In other words, these users signed into the app 20+ days monthly.

29. 46% of online dating users in the USA have ever used Tinder at some time.

This was ahead of those who had ever used Match (31%), Bumble (28%), OKCupid (21%), and eHarmony (19%) in the top five.

30. Tinder was one of the least preferred online dating apps for 65+ year-olds (less than 1%) surveyed in 2022.

Instead, most of these seniors (6%) were on Match.com or eHarmony (4%).

31. Tinder was the top US online dating app by downloads across Android and iOS devices from 2020-2022.

Bumble retained second place in the market across the three years.

Tinder Adoption Statistics

32. Tinder’s annual subscriber base grew yearly from 2015 to 2022.

The table below shows the details.

Year Subscribers
2015 300,000
2016 1.1 million
2017 2 million
2018 3.7 million
2019 7 million
2020 8.2 million
2021 9.6 million
2022 10.9 million

33. As of 2022, Tinder had the highest (17%) user penetration compared to other dating apps.

Bumble was in second place with a 15% penetration rate, tying with Match.com for the position. eHarmony was in distinct third (10%).

34. Tinder was downloaded 64 million times globally in 2022.

This was more than 2x the Bumble downloads (28 million) and almost 2.5x Badoo’s (26 million) in the same period.

35. So far, Tinder's highest monthly downloads (almost 9.2 million) were in January 2020.

These consisted of 3.5 million downloads from the Latin and North American regions, followed by 2.76 million from the EMEA region. 

APAC users generated the remaining 2.88 million downloads for the record-breaking month.

36. In a 2022 survey, 28% of Americans using digital dating services had heard about Tinder in the 3 months before the survey.

Resolving the numbers to 84% of surveyed Americans who had heard about the service alone, 33% of US digital dating service users had heard about the service.

Tinder Revenue & Financials Statistics

37. Tinder generated $456 million in revenue in Q1 2022.

This was the highest quarterly revenue until then, beating the previous two quarters ($439 million in Q4 2021 and $425 million in Q3 2021).

38. Tinder recorded over $1.79 billion in revenue in 2022.

Its revenue has grown yearly since 2015, crossing $1.4 billion in 2020 before hitting $1.65 billion in 2021.

annual tinder revenue
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39. Most (26%) Tinder users in 2021 came from households with $60-$80,000 yearly income.

Next up were users from households making $80-100,000, or more than $100,000, accounting for a 20% share each.

40. Tinder generated the most revenue in the dating and social apps category in 2020, 2021, and 2022.

This was across the USA’s Google Play Store and iOS App Store.

41. At launch in 2015, Tinder Plus users in the US paid $19.99 to subscribe to the service.

However, users under 30 years old paid $10 lesser to use the same service.

Tinder Safety and Security Statistics

42. Tinder introduced ID verification in Japan in 2019.

And the giant online dating platform started working on rolling it out to more markets in 2021.

43. As of early 2023, Tinder’s “Does This Bother You?” feature encouraged 46% more reports of messages with disturbing language.

Likewise, its “Are You Sure?” feature has been credited with reducing the rate of sending overly sexual or violent messages by over 10%.

44. Tinder first introduced a "Block Profile" feature to Android devices in 2023.

The feature rolled out to iOS devices within Q1 2023.

45. Tinder launched Incognito Mode in Q1 2023 to enable users only show up in the recommendations of those they have liked.

This privacy feature was available to members on the Tinder+, Gold, or Premium plans.

Fun Tinder Statistics

46. 53% of Tinder singles in 2022 found a potential match more attractive if they voted.

In fact, 47% would consider leaving someone they were dating if the person was a non-voter.

47. Tinder recorded 3 billion daily swipes, the most in a single day, in March 2020.

That was equivalent to almost half of the world’s population swiping on Tinder that day.

Thirsting for Some Tinder Tenderness?

Tinder has grown its market share every year since it was founded, and it has never had a lower revenue year than the last since 2015. That tells you it is doing something right and explains why singles flock to the platform.

Now that you know these facts and figures about the online dating app, you can explore it better while taking advantage of all it offers to stay safe.

Speaking of staying safe, consider a VPN for Tinder. Besides protecting your online dating activities, a VPN is your best bet to keep in touch with local singles, even when you travel.

Interesting Reads:
References:
  1. https://www.tinderpressroom.com/2022-11-28-TINDERS-YEAR-IN-SWIPE-TM
  2. https://www.millioninsights.com/industry-reports/global-online-dating-application-market
  3. https://www.businessofapps.com/data/tinder-statistics/
  4. https://www.statista.com/statistics/1284769/top-dating-apps-global-by-downloads/
  5. https://www.statista.com/statistics/1200357/monthly-downloads-of-tinder-by-region/
  6. https://www.statista.com/statistics/1238390/most-popular-dating-apps-us-by-number-of-downloads/
  7. https://www.statista.com/forecasts/1338165/tinder-dating-brand-profile-in-the-united-states
  8. https://www.pewresearch.org/internet/2023/02/02/from-looking-for-love-to-swiping-the-field-online-dating-in-the-u-s/
  9. https://go.sensortower.com/state-of-dating-and-social-discovery-apps-report-2023.html
  10. https://sg.tinderpressroom.com/tinder-id-verification
  11. https://www.consumerreports.org/consumer-protection/tinder-is-phasing-out-higher-prices-for-users-ages-29-plus-a3881901881/
  12. https://sg.tinderpressroom.com/2023-07-02-TINDER-FURTHER-STRENGTHENS-ITS-REAL-TIME-SAFETY-FEATURES
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