14+ Facebook Live Facts, Statistics & Trends

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Facebook Live is an easy-to-use live streaming service from Meta that allows Facebook users to broadcast real-time videos and audio to their audiences.

Our Facebook Live statistics from reliable sources provide actionable data for management, users, content creators, and stakeholders leveraging this tool from the social media giant.

Top 6 Facebook Live Statistics (Editor’s Pick)

  • The first-ever movie premiere on Facebook Live happened in 2021.
  • 26% of video marketers planned to use Facebook Live for their marketing campaigns in 2022.
  • In 2021, Facebook Live video use increased by 55%.
  • In 2021, Facebook Live sessions with less than 5,000 viewers enjoyed the best engagement.
  • 28% of video marketers planned to use Facebook Live in 2021.
  • Facebook Live was the US’s most popular live shopping platform in 2022.


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Key Facebook Live Statistics

1. Facebook Live was launched twice.

In August 2015, Facebook Live was released to a select group of VIP users in a soft launch. The service’s official launch to all users happened in 2016.

2. Facebook launched live video shopping in 2018.

The live shopping feature premiered in Thailand, allowing sellers to showcase their products and services to a live audience.

3. The first-ever movie premiere on Facebook Live happened in 2021.

“The Outsider,” a movie about the 9/11 museum, premiered on a Facebook Live broadcast in August 2021 with a $3.99-priced ticket.

4. Facebook Live doubled its views within two years of its launch.

As of July 2018, Facebook Live had amassed over 3.5 billion broadcasts and recorded almost 2 billion views, making it one of the most popular live-streaming sites.

5. Meta upgraded Facebook Live with a new suite of creator features in December 2021.

Key upgrades included live mobile video polls, a new commenting feature, “Live in storiessupport, featured links, a new post format, spotlight conversations, and a Live with” upgrade to support up to four people.

6. Roughly 58% of global internet live shoppers bought something on Facebook Live.

A further 46% used Instagram, while 16% preferred TikTok.

global internet users purchasing items via live events
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7. 28% of video marketers planned to use Facebook Live in 2021.

This figure was 4% lower than in 2020 when 32% of video marketers used Facebook Live.

Facebook Live Usage Statistics

8. 26% of video marketers planned to use Facebook Live for their marketing campaigns in 2022.

This represented a 2% increase from the 24% of video marketers who claimed they would use Facebook Live in 2021. In contrast, 65% of video marketers used Facebook videos for their marketing instead of the Live option.

9. In 2021, Facebook announced it would introduce pay-per-view on Live sports streaming.

In March 2021, Facebook Live hosted the “Challenge Miami” triathlon, pulling in 17,000 watchers (more than in-person watchers) who paid $2.99 each to access the event.

10. In 2021, Facebook Live video usage increased by 55%.

These videos accounted for 18.6% of all videos posted on Facebook in 2021, while pre-recorded videos accounted for 81.13%.

11. In 2021, Facebook Live sessions with less than 5,000 viewers enjoyed the best engagement.

Facebook Live sessions attracting less than 5,000 viewers had a 2.44% engagement rate, compared to a 1.12% engagement rate for audiences between 5,000-10,000.

The table summarizes the Live vs. non-Live Facebook video user engagement by profile size.

Profile Size Non-Live Videos Live Videos
Less than 5,000 1.11% 2.44%
5,000-10,000 0.59% 1.12%
10,000-50,000 0.46% 0.76%
50,000-100,000 0.44% 0.42%
Over 100,000 0.25% 0.24%

12. Facebook Live videos that lasted over 1 hour had a 0.55% video engagement rate.

That compares to a 0.26% engagement rate for Facebook Live videos between 10-20 minutes, according to 2021 data.

Check the table below for average engagement rates across Facebook Live video lengths.

Video Length Engagement Rate
10-20 minutes 0.26%
20-30 minutes 0.23%
30-40 minutes 0.25%
40-50 minutes 0.25%
Over 50 minutes 0.46%

Facebook Live Revenue Statistics

13. In 2016, Facebook planned to pay video creators over $50 million to create Facebook Live videos.

The deal with over 140 celebrities and media outfits was to help Facebook Live gain popularity among video creators.

Check out some video creators that Facebook paid to use the Live feature and how much they pocketed.

Video Creator Amount Paid
Buzzfeed $3.1 million
NewYork Times $3.0 million
CNN $2.5 million
Huffington Post $1.6 million
NowThis Media $1.5 million
Hearst $1.2 million
Vox Media $1.2 million

Facebook Live Demographic Statistics

14. Facebook Live was the most US’s popular live shopping platform in 2022.

In 2022, 26% of American live-streaming shoppers preferred Facebook Live for live-shopping sessions, compared to 19% that used Instagram Live.

Check out the complete US live stream-shopping preference in the table below.

Live Shopping Platform % of Users
Facebook Live 26%
Instagram Live 19%
TikTok Live 18%
Amazon Live 18%
Pinterest 6%
Whatnot 3%
ShopShops 3%
TalkShopLive 2%
Bambuber 1%
Others 4%

15. In 2022, 17% of UK residents preferred Facebook Live for live shopping.

That was behind 30% and 18% of British shoppers that preferred TikTok Live and Amazon Live for their live shopping, respectively.

The table below contains data for UK residents’ preferred live shopping platforms.

Live Shopping Platform % of Users
TikTok Live 30%
Amazon Live 18%
Facebook Live 17%
Instagram Live 16%
Pinterest Live 6%
Talkshop Live 3%
Whatnot 2%
ShopShops 2%

Stream Responsibly on Facebook Live

Facebook Live is a game changer in the rapidly evolving technological landscape, allowing real-time access to billions of viewers on the platform at a relatively low cost.

That said, Facebook Live is not the only tool that leverages the power of social media to grow your brand, improve interactions and boost your business.

So, consider reading our well-researched Twitter Statistics, Facts, and Trends for more insights into the power of social media.

  1. 33+ Facebook Live Stats to Boost Your Online Presence in 2023 (techjury.net)
  2. Facebook Live Stats 2022: Users, Engagement, Fun Facts | WBL (writersblocklive.com)
  3. 28 Facebook Live Stats to Know in 2022 | 99firms
  4. Wyzowl-Video-Survey-2021.pdf
  5. 26 Latest Facebook Live Statistics For 2023: Usage And Trends (bloggingwizard.com)
  6. Facebook-Video-Study.pdf (socialinsider.io)
  7. 25+ Top Facebook Live Statistics For 2023 (startupbonsai.com)
  8. 25+ Mind-Bottling Facebook Live Statistics in 2023 (bloggingx.com)
  9. Facebook Signs Deals With Media Companies, Celebrities for Facebook Live – WSJ
  10. Most used social media for live commerce 2022 | Statista
  11. Social Media Marketing Industry Report (socialmediaexaminer.com)
  12. Live and pre-recorded Facebook video posts 2020 | Statista
  13. Facebook wants its pay-per-view model to expand across sports (cnbc.com)
  14. Exclusive: Facebook’s first-ever paid movie premiere (axios.com)
  15. Livestream Shopping Benchmark Report 2022 (influencermarketinghub.com)
  16. 33 Facebook Video Statistics You Must Know [2022] (yansmedia.com)
  17. Wyzowl-Video-Survey-2022.pdf
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