Google controls 92.02% of the search market and has gone from processing 10,000 searches in 1998, when it first launched, to processing billions of searches each second in 2022.
And if those sound interesting to you, there is more where it came from.
Here are some of the most intriguing Google search statistics and trends you should know.
Top 6 Google Search Statistics (Editor’s Pick)
- Google dominated the search engine industry in 2022 with a 92.2% market share.
- The click-through rate of the first result on Google was 39.6% in 2022.
- 93.99% of desktop search engine users in India preferred Google in 2022.
- Google estimates a 700% ROI for businesses spending on its search ads.
- Google made $42.6 billion from search ads in Q4 of 2022.
- In the Google Ads Keyword Planner, search volume was overestimated 54.28% of the time.
Infographic
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Google’s competitor, Microsoft Bing, had a market share of 3.42%, followed by Yahoo! (1.23%).
| Search Engines | Market Share |
|---|---|
| 92.2% | |
| Bing | 3.42% |
| Yahoo! | 1.23% |
| Yandex | 0.97% |
| Baidu | 0.78% |
| DuckDuckGo! | 0.6% |
2. Google was the most popular website in 2022.
Google had over 88.3 billion visits in January 2023. Also, the average time users spent on a Google page was 00:10:53.
3. Over 99,000 searches were processed every second by Google in 2022.
Thus, translating into around 8.5 billion searches per day.
4. The click-through rate of the first result on Google was 39.6% in 2022.
In contrast, the click-through rate (CTR) of the first result on Google’s search results page was 28.5% in 2020.
Likewise, the second organic result had a CTR of 18.7%.
5. The search term “Google” is a popular keyword in the US.
People searching for “Google” on Google account for 8.8 million organic traffic coming from the USA as of February 2023.
Google Search Demography Statistics
6. 93.99% of desktop search engine users in India preferred Google in 2022.
In Brazil, 89.11% of desktop search engine users used Google.
That was followed by Italy (88.54%), 86.41% in Spain, and Hong Kong (86.19%).
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<a href="https://vpnalert.com/resources/google-search-statistics/" target="_blank" data-wpel-link="internal"><img src="https://vpnalert.com/wp-content/uploads/2023/05/search-engine-users-choosing-google.png" alt="Share of Desktop Search Engine Users Choosing Google" width="768" border="0" height="609.52380952381" loading="lazy" fetchpriority="low" srcset="https://vpnalert.com/wp-content/uploads/2023/05/search-engine-users-choosing-google-768x609.png 768w, https://vpnalert.com/wp-content/uploads/2023/05/search-engine-users-choosing-google-300x238.png 300w, https://vpnalert.com/wp-content/uploads/2023/05/search-engine-users-choosing-google-1024x812.png 1024w, https://vpnalert.com/wp-content/uploads/2023/05/search-engine-users-choosing-google.png 1512w" sizes="auto"></a>7. As of January 2023, 25-34-year-olds used Google more than other age groups.
Google users aged 25 to 34 accounted for 30.40% of all users, followed by those aged 18 to 24, taking a 24.01% share of the user base.
Likewise, 35-44-year-olds accounted for 18.81%, followed by 45-54-year-olds (12.61%), 55-64-year-olds (8.55%), and 65+ year-olds (5.63%).
8. Men used Google more than women as of January 2023.
Around 59% of Google users were men, and 41% were females.
As of January 2023, 63.10% of social media traffic to Google came from YouTube. Facebook was in second place with 12.03% of social media traffic to Google.
| Social Media | Traffic Share to Google |
|---|---|
| YouTube | 63.10% |
| 12.03% | |
| 5.38% | |
| 3.95% | |
| WhatsApp Web | 2.99% |
| Others | 12.55% |
10. Direct traffic is the primary source of traffic for Google.
As of 2023, direct traffic accounts for approximately 95.60% of Google’s traffic.
It is followed by referrals (1.94%), organic & paid search (0.47%), and social (1.80%).
Mobile Google Search Statistics
11. Google was popular among mobile users from January 2022 - 2023.
Google’s mobile search engine market share was 96.45% between January 2022 to January 2023.
Baidu was the second-most popular among 0.71% of mobile search engine users, followed by Yandex (0.66%) to round up the top three.
| Search Engines | Mobile Search Market Share |
|---|---|
| 96.45% | |
| Baidu | 0.71% |
| Yandex | 0.66% |
| Yahoo! | 0.64% |
| Bing | 0.48% |
| DuckDuckGo! | 0.46% |
12. Google dominated the mobile search market in the United States as of Jan 2023.
Around 94.58% of Android and iOS users used Google as their preferred search engine, followed by Yahoo! with 1.96%, DuckDuckGo with 1.91%, and Bing with 1.27% market shares.
Google Search for Businesses Stats
13. Google estimates a 700% ROI for businesses spending on its search ads.
Thus, if a company spends $1 on ads, it is more likely to make an average profit of $8.
Ad Revenue From Google Search
14. In 2023, Google’s ad revenue is expected to grow by 8.2% in the US.
Thus, reaching $75.9 billion at the end of the year.
Likewise, Google is expected to earn $81 billion in 2024, which will be a 6.7% increase compared to the expected revenue of 2023.
| Year | Google Ad Revenue (USA) |
|---|---|
| 2020 | $44.06 billion |
| 2021 | $70.15 billion |
| 2022 | $70.15 billion |
| 2023 | $75.94 billion |
| 2024 | $81.04 billion |
15. Google made $42.6 billion from search ads in Q4 of 2022.
Google’s total ad revenue in Q4 of 2022 was $76 billion, of which $59 billion was ad revenue, showing a decrease of 3.6% in revenue year-over-year.
16. Google’s search ad revenue in Q4 2022 declined 1.6% YoY.
In Q4 of 2021, the gross ad revenue was $43.3 billion, slumping to $42.6 billion in Q4 of 2022.
17. Google reported almost $3 billion in ad revenue in India in 2021.
In FY21, Google’s net profit in the region was ₹808 Cr ($97 million), compared to INR 1,238.9 Cr ($150 million) in 2022.
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18. There are over 200 ranking factors that are taken into account by Google’s search algorithm to rank a web page.
Backlinks, relevance, page speed, and content freshness are some ranking factors confirmed by Google
19. In the Google Ads Keyword Planner, search volume was overestimated 54.28% of the time.
As of 2021, the figure was right at 45.22% of the time and inaccurate at 54.28%.
Google Search Trends
20. In the US, “wordle” was the most searched keyword on Google in 2022.
The word was followed by “election results,” “Betty White,” “Queen Elizabeth,” and “Bob Saget.”
| Top 10 Searches on Google in the US |
|---|
| Wordle |
| Election results |
| Betty White |
| Queen Elizabeth |
| Bob Saget |
| Ukraine |
| Mega Millions |
| Powerball numbers |
| Anne Heche |
| Jeffrey Dahmer |
21. “Election results” were the most searched news item on Google US in 2022.
After the election results, the Queen’s death was the second-most searched news on Google in the US.
And globally, the news about Ukraine was the most searched on Google.
| Google Top 10 News Searches (US) | Google Top 10 News Searches (Global) |
|---|---|
| Election results | Ukraine |
| Queen Elizabeth passing | Queen Elizabeth passing |
| Ukraine | Election results |
| Powerball numbers | Powerball numbers |
| Hurricane Ian | Monkeypox |
| Monkeypox | Hurricane Ian |
| Texas school shooting | Johnny Depp verdict |
| Will Smith Oscars | Texas school shooting |
| Johnny Depp verdict | Will Smith Oscars |
| Roe v Wade | Roe v Wade |
22. Johnny Depp was the most searched actor on Google in 2022.
Johnny Depp’s infamous divorce from Amber Heard made him the most searched actor in 2022 in the US and worldwide, followed by “Will Smith” for slapping Chris Rock.
| Top 10 Actors That Were Most Searched on Google (US) | Top 10 Actors That Were Most Searched on Google (Global) |
|---|---|
| Johnny Depp | Johnny Depp |
| Will Smith | Will Smith |
| Amber Heard | Amber Heard |
| Chris Rock | Chris Rock |
| Julia Fox | Jada Pinkett Smith |
| Joseph Quinn | Joseph Quinn |
| Jada Pinkett Smith | Evan Peters |
| Ezra Miller | Andrew Garfield |
| Miles Teller | Julia Fox |
| Ashley Judd | Ezra Miller |
23. Antonio Brown was the most searched athlete on Google US in 2022.
After Antonio Brown was Serena Williams, with Joe Burrow rounding up the top three in the US. But Novak Djokovic was the most searched athlete worldwide on Google.
| Top 10 Athletes That Were Most Searched on Google (US) | Top 10 Athletes That Were Most Searched on Google (Global) |
|---|---|
| Antonio Brown | Novak Djokovic |
| Serena Williams | Rafael Nadal |
| Joe Burrow | Serena Williams |
| Aaron Judge | Manti Te'o |
| Manti Te'o | Shaun White |
| Brittney Griner | 羽生結弦 (Yuzuru Hanyu) |
| Shaun White | Brittney Griner |
| Eileen Gu | Gerard Piqué |
| Baker Mayfield | Cain Velasquez |
| Kamila Valieva | Carlos Alcaraz |
24. “How to Pronounce Qatar” was Americans’ most searched “How to Pronounce” query on Google in 2022.
Other notable searches in this category are presented below.
| Top 10 “How to Pronounce” Searches in the US: |
|---|
| How to pronounce Qatar? |
| How to pronounce Kyiv? |
| How to pronounce puzzle? |
| How to pronounce Omicron? |
| How to pronounce Encanto? |
| How to pronounce Xochitl? |
| How to pronounce Adele? |
| How to pronounce Diwali? |
| How to pronounce oligarch? |
| How to pronounce Uvalde? |
25. Sugo was the most searched recipe on Google US in 2022.
The top three recipes searched for on Google US were Sugo, Cincinnati Chilli, and Marry Me Chicken. Globally, Paneer Pasanda, an Indian dish, topped the recipe searches.
| Top 10 Searches for Recipes on Google (US) | Top 10 Searches for Recipes on Google (Global) |
|---|---|
| Sugo | पनीर पसंदा (Paneer pasanda) |
| Cincinnati Chilli | Bolo caseiro (Homemade cake) |
| Marry Me Chicken | Tuzlu kurabiye (Salt cookie) |
| Quick pancake | Overnight oats |
| Mango pie | zimtschnecken (Cinnamon rolls) |
| Green goddess salad | Irmik helvası (Semolina halva) |
| Jennifer Aniston salad | панкейки (Pancakes) |
| Grinder sandwich | Baba ganoush |
| Bella Hadid sandwich | Bulgur pilavı (Bulgur rice) |
| The Bear spaghetti | Pasta salad |
26. Andrew Tate topped the “Who is” Google US search queries in 2022.
| Top 10 “Who Is” Searches on Google in the US |
|---|
| Who is Andrew Tate? |
| Who is winning the election? |
| Who is the king of England? |
| Who is the watcher? |
| Who is Alex Jones? |
| Who is Jeffrey Dahmer? |
| Who is next in line for the throne? |
| Who is Amber Heard? |
| Who is Aaron Carter? |
| Who is in NATO? |
27. The Philadelphia Phillies were the most searched team on Google US in 2022.
The top three most searched sports teams were the Philadelphia Phillies, Boston Celtics, and Golden State Warriors.
| Top 10 Most Searched Sports Teams in the US |
|---|
| Philadelphia Phillies |
| Boston Celtics |
| Golden State Warriors |
| Cincinnati Bengals |
| Los Angeles Rams |
| New York Rangers |
| San Diego Padres |
| San Francisco 49ers |
| Cleveland Guardians |
| Calgary Flames |
Make the Most of Google Searches
Google has answers to almost everything, even if 15% of daily searches are new to the search engine giant. However, it faces stiff competition from competitors like Bing and DuckDuckGo.
And if you care about your privacy, DuckDuckGo is a strong contender to Google.
You can look at our DuckDuckGo statistics to learn how it stands out to Google.
References:
- https://www.oberlo.in/statistics/google-ad-revenue
- Search Engine Market Share in 2022 [Dec ’22 Update]
- google.com Traffic Analytics & Market Share | Similarweb
- 10 Google Search Statistics You Need to Know in 2023
- 23 Essential Google Search Statistics
- Screenshot “Screenshot 2023-02-26 at 11.53.54 AM.png”
- https://twitter.com/Google/status/1493681643290300425
- Google market share countries 2022
- Global mobile traffic 2022
- Mobile Search Engine Market Share Worldwide | Statcounter Global Stats
- Mobile Search Engine Market Share United States Of America | Statcounter Global Stats
- Mobile Search Engine Market Share Worldwide | Statcounter Global Stats
- 30+ Major Voice Search Statistics of 2023
- Top 10 Most Expensive Google Keywords 2023 – ECOCNN
- Google India Earns INR 24,926.5 Cr As Ad Revenue; Profits Up By 53.34% In FY22
- Business growth through mobile site speed – Think with Google
- 78 SEO Statistics for 2023
- 139+ Proven SEO Statistics for 2023 (Data & Infographics)
- 7 Confirmed Google Ranking Factors
- 27 Mind-Bottling SEO Stats for 2023 & Beyond | Intergrowth™
- 57 Important SEO Statistics For 2023
- Google’s Year in Search
